craig lefebvre

Behavior and social change expert. Design, marketing + social technologies to improve health, environment and society. Author, disruptor + doer.

[craig lefebvre @chiefmaven]

#SocialMarketing has been a story of #innovation to improve #publichealth and #SocialChange interventions. http://t.co/mDje48of3m

[craig lefebvre @chiefmaven]

Congratulations to Prof. Tweneboah-Koduah 🎉 who is “internationally recognised for his work in social marketing and behaviour change.” ⁦@isma_org⁩ #socmar #marketing https://t.co/k4Vn3eiGhA

[craig lefebvre @chiefmaven]

Harnessing Social Marketing to tackle drug abuse in Ghana: A comprehensive follow-up using Andreasen’s Six Benchmark criteria #socmar #druguse #publichealth https://t.co/IHYwqUyhtK

[craig lefebvre @chiefmaven]

The Break the Fossil Influence – Fossil-Free Health Communications campaign is calling on health organizations to lead by example: to stop working with PR and ad agencies that also work for the fossil fuel industry. #socmar #healthcomm https://t.co/wRrnNaLIet

[craig lefebvre @chiefmaven]

We have used these insights about Victorians to develop a new campaign challenging the perception that you have to be ready to #quit .” #cigarettes #smoking #socmar #cessation #publichealth #tobacco https://t.co/eO9MgDbhRV

[craig lefebvre @chiefmaven]

“promoting nutritional education through social marketing is key to raising awareness about the risks of high #sodium consumption and encouraging healthy eating habits.” #socmar #hbp #publichealth #nutrition https://t.co/bsNSiBZSWw

[craig lefebvre @chiefmaven]

“there are options, but it has to be marketed and advertised in a unique way and the process that they have used all over is social marketing of those toilets…” #socmar #sanitation #publichealth https://t.co/h6m14A6TIg

[craig lefebvre @chiefmaven]

Evaluation of Los Angeles County's 2024 Take Action for #MentalHealth Social Marketing #Campaign https://t.co/cnR9NyNjQZ via @RANDCorporation #socmar @SMANAorg

[craig lefebvre @chiefmaven]

What amateurs @netflix So you think we don’t know you’re doing a delay broadcast of the @Ravens and @HoustonTexans ?

[craig lefebvre @chiefmaven]

The research-based program uses the principles of behavioral economics and social marketing to change behavior. More than 100 employers are actively using the program’s resources to educate their employees… #socmar #finances https://t.co/2JRvutVCYr

[craig lefebvre @chiefmaven]

Experts in social marketing, communication, public health and gamification shared insights on developing a health campaign, with students using this guidance to identify health issues important to them…#socmar https://t.co/SaqTumQyyP

[craig lefebvre @chiefmaven]

Latest pub, "Reducing perceived barriers to scaling up overdose education and #naloxone distribution and medications for #opioid use disorder...," in Preventive Medicine is available for free download. #MOUD #MAT #HCS
https://t.co/Oz4VTUhpbn

[craig lefebvre @chiefmaven]

The Albanese Labor Government is today launching a new campaign to help reduce the incidence of #sexualviolence in Australia by improving community understanding and attitudes on #consent and respectful relationships. #socmar https://t.co/V1F2bUwoCO

[craig lefebvre @chiefmaven]

“Aotearoa has a proud history of being one of the world leaders in behaviour change campaigns, so it’s a real privilege for us to be able to speak to two of ours.” #socmar ⁦@SMANAorg⁩ https://t.co/nAdcD7mP3d

[craig lefebvre @chiefmaven]

“Improvement for the majority of the key #breastfeeding indicators and physical growth of infants indicates that raising a healthy generation should start by promoting breastfeeding practices that are respectable to societal norms.” #socmar #mch https://t.co/8SW88lX8Ca

[craig lefebvre @chiefmaven]

From a social marketing perspective, the core question is whether retailers can effectively use social appeals to curb panic buying. #socmar ⁦@isma_org⁩ ⁦@SMANAorg⁩ https://t.co/xfDRvZtiFu

[craig lefebvre @chiefmaven]

“we must promote healthy alternatives to rigid masculine ideals…This can be done through schools…social marketing & communications campaigns and changes to the policies and workplace cultures that constrain men’s #parenting…” #socmar ⁦@isma_org⁩ https://t.co/FnrwLc8E7n

[craig lefebvre @chiefmaven]

the market-based #sanitation (MBS) programme has been implemented across the country for nearly a decade to expand the market and boost the demand for hygienic sanitation products and services. #socmar https://t.co/KWaWmDL2Zi

[craig lefebvre @chiefmaven]

The HEALing Communities Study (#HCS) to reduce #opioid #overdose deaths now have all their materials to help #coalitions prepare, plan, and implement 4 different communications #campaigns available for download. #naloxone #MOUD #stigma #recovery https://t.co/MYPV6iw5nx

[craig lefebvre @chiefmaven]

Evidence that perceived #stigma in communities towards people being treated for #OUD and #MOUD can be significantly reduced. #HCS
https://t.co/YqRkCTeY39

[craig lefebvre @chiefmaven]

@GovernorHobbs @MayorGallego @abc15 @AzCapitolTimes @azfamily What can Arizona learn about averting a water crisis…it’s never too early to find and implement what works.

https://t.co/SaAltzLQIX