Chief

brand design lead.
co-founder | creative director | digital creator - link to canva hacks in bio | cinephile

[Chief @chiefutih]

The reason you struggle with design as a beginner is because you're designing for nobody.

You open Figma, stare at the blank canvas, and think, "I'm going to make something cool." Cool for who? Cool, how? Doesn't matter. Just... cool.

Three hours later, you've made another gradient poster with a motivational quote. It gets pushed aside, and you think, "I guess I'm just not good at this yet."

No. You're good enough. You're just designing in a vacuum.

Design isn't about making things pretty. It's about making things work for someone specific.

I spent five days making an elaborate social media design. Shadows, layers, textures, the whole thing. Showed them to my client who runs a school, and she said ,...okay, but this doesn't even look like us.

I had designed something impressive that was completely useless.

The second mistake: thinking you need permission to steal.

Beginners look at good design like it's sacred and untouchable. You see a clean newsletter layout, think, "Wow, they're so talented," and move on.

Wrong. Reverse-engineer it. Why did they put the logo there? Why is the spacing so generous? You're not copying, you're learning the language.

My truth is. most beginner design sucks because the idea sucks, not the execution.

You can have perfect kerning and gorgeous colors, but if you're designing "another coffee shop logo with a minimalist cup icon," it's going to feel flat. Ten thousand people already did that this week.

The design gets better when the constraint gets better. "Make a logo for a coffee shop run by a former librarian who only serves books alongside drinks", now you can make something weird.

One more thing: you're going to make bad work for longer than you think.

Not "charmingly rough" bad. Genuinely ,why did I think this looked good? " Bad. And that's fine. That's necessary.

I look at stuff I made six months ago and want to delete my account. That's not impostor syndrome, that's growth.

Stop designing for "inspiration." Start designing for your friend's startup, your cousin's perfume oil brand, the imaginary club you invented at 1am.

Give yourself a problem to solve, not just a canvas to fill.

The skills will come. But the thinking has to come first.

[FIFA World Cup @FIFAWorldCup]

Argentina pull it back late to secure their spot in the last eight! 👏

#FIFAWorldCup

[ESPN @espn]

CAN YOU BELIEVE THIS! ARGENTINA ONCE DOWN 0-2 HAVE TURNED IT ALL AROUND TO GO UP 3-2!

THE REIGNING WORLD CUP CHAMPIONS HAVE COMEBACK WHEN IT MATTERED MOST!

[Chief @chiefutih]

@someboyvictor Sensational

[Pop Base @PopBase]

Lionel Messi extends his record as the top goalscorer in World Cup history, now with 21.

[mola @sayademola]

does every nigerian have a fucking staring problem ??

[House of the Dragon @HouseofDragon]

Heard tale that a Targaryen is playing soccer in a tourney. May the Seven fortune him.

[Claude @claudeai]

Claude Cowork is coming to mobile and web.

Hand Claude a task at your desk and pick up the finished work from your phone. Close the laptop and Claude keeps going.

Beta is rolling out over the next several weeks starting with the Max plan, with more plans to follow.

[Richard🎀 @rxchxrdszn]

i’ll rather use my phone torch in a dark room than turn on the light

[Chief @chiefutih]

@E_is_for_Evie Weldone!

[Ethel Egboja @__ethelle]

We are hiring for the following roles at @eraytiapp

1. Social Media Manager/Content Creator.

2. Partnerships and Growth Associate

Fully remote. Send applications to [email protected]

[DiscussingFilm @DiscussingFilm]

The first trailer for ‘AANG: THE LAST AIRBENDER’ has been released.

Releasing July 25 on Paramount+

[Chief @chiefutih]

@E_is_for_Evie House Of Dragon is worth the hype

[Fabrizio Romano @FabrizioRomano]

🚨🚨 OFFICIAL: PORTUGAL ARE OUT OF THE 2026 WORLD CUP. ❌🇵🇹

[sir frankie @developeraspire]

a lot of discussion on this nigerian twitter doesn’t even concern me dawg.

I just want to leave the country and have a better life.

“50/50”, “polygamy”, “marry a man that pays for everything”, while I am here researching countries I can file for asylum.

[Chief @chiefutih]

The Lagos traffic today.

[Trash boat⛵️😋 @chibuikssss]

I’m a very open minded person. I can change my stance on almost anything if you make a stronger argument than me

[Erling Haaland @ErlingHaaland]

Worth the 28-year wait! 🇳🇴❤️

[Chief @chiefutih]

@ErlingHaaland Well well well

[Erling Haaland @ErlingHaaland]

Well well well 😂

[Manchester City US @ManCityUS]

Haaland.