Chimeboard

Influencer campaign predictions via audience scraping

[Andrew @andrhlt]

Posts with captions that are "more english" perform up to 1.4x better than posts which *still classify as english* but not as confidently

at @chimeboard we ran a large-scale analysis of some of the top 300M+ TikTok posts of 2025, 91M of which had english descriptions

even in short-form video content such as TikTok and IG reels, it seems high quality captions are crucial to post performance

[Andrew @andrhlt]

Out of 9 motivation influencers on Instagram, most have audiences that don't actually care about personal development. You'd be surprised who actually follows who on social media, and why.

One of our analyses flagged a female fitness influencer with a surprisingly large 40+ male audience - it goes without saying she was not a *fit* influencer for a female activewear brand collab.

This is why we built @chimeboard - we worked with so many brands that wasted 50%+ of their budget on influencers who didn't actually reach their target customer.

Make sure you know who an influencer actually reaches before you drain your marketing budget.

(heatmap is part of an influencer recommendation to a client scaling an AI motivation coach app)