Chintan Shah

Husband. Father. Son. Brother. Packer Fan.

[Chintan Shah @chints2]

@fmaddenNBA This is exactly the type of banter my brother and I engage in. It was Famous Amos! And it riffed a bit on the 80s Lee Iacocca Chrysler ads.

[Chintan Shah @chints2]

@techguy @NTTDATA @HeatherHaugen And what a game to be at! Baker Mayfield with the win on 2 days of prep with the Rams! Hope it was a blast!

[Chintan Shah @chints2]

@techguy I’ll DM you!

[Chintan Shah @chints2]

@Bucks are the World Champions!#FearTheDeer
Wooohooo!

[Chintan Shah @chints2]

@RockRint469 Hey Pete! How are you? Long time no talk! Fond memories of our days at Y Camp! Chirag is doing great! He says “helllooo helllooo hellloo”
What are you up to nowadays?

[Chintan Shah @chints2]

K

[KNB Communications @KNBComm]

Thanks to @thrive for featuring our president, @chints2 in this exclusive interview. Read more about Chintan's story here and how he became the leader of KNB. https://t.co/Z6lgarB1hK

[Chintan Shah @chints2]

@Colin_Hung @techguy @BrittLQ @cristinastahr But sales is usually great with a screwdriver and hammer to get the booth functional again! #hitmc

[Chintan Shah @chints2]

@Colin_Hung @BrittLQ @cristinastahr @techguy On the road and in meetings together help give perspective. Marketers can hear objections directly from customers and weigh if the ‘approved response’ withstands a prospects concerns. Sales reps can suggest and request materials they need and show why #hitmc

[Chintan Shah @chints2]

@jwsamuel @Colin_Hung @techguy As a sales rep, some of the best tools I used were ones I developed on my own. If marketing could make it better (and consistent and prettier!) I always jumped at the chance to get their help. #hitmc

[Chintan Shah @chints2]

@techguy @Colin_Hung Every marketing person should participate in sales calls during the year. Get true VoC and learn how a sales person interacts with the prospect. Separate theoretical from practical. We required this in past companies and it helped both sales and marketing work better #hitmc

[Chintan Shah @chints2]

Sales enablement should allow the sales team members some flexibility to customize assets for their prospects. Keep consistency and message, but allow for some personalization and context. Sales should be very skilled at those aspects. #hitmc

[Swaay.Health @SwaayHealth]

T3. In your opinion, what is the difference between sales enablement vs general marketing? Is there a distinction?

#HITMC

[Chintan Shah @chints2]

@BrittLQ @HITMarketingPR Absolutely. Customers like being able to play around with tools and demos on their own before they are ready to buy. Interactive tools examples allow them to engage at the pace they are ready to. #hitmc

[Chintan Shah @chints2]

@SusanHouckClark @techguy @alanshoebridge @social_melanie @jwsamuel Go Pack Go! On WI! #thisismycrew #fearthedeer #hitsm
Always good to have a friendly rivalry!

[Chintan Shah @chints2]

@techguy I started using Rocketbooks and gave them to our team. We love them! Reuse all the pages, scan with app and OCR to text. Wipe clean and never need paper again. They also have Rocket Beacons to make virtual white boards. Huge fan! @GetRocketbook #hitmc

[Chintan Shah @chints2]

T4: It seems obvious, but so few new websites have been given a test drive by target audiences. Ask a select few partners, customers, etc. visit the site before launch, during the development phase and request feedback. VoC, even for websites. #hitmc

[Swaay.Health @SwaayHealth]

T4. What ways can you ensure your website navigation and usability is intuitive and consistent? #HITMC

[Chintan Shah @chints2]

@techguy No need to have a crystal ball, but rather the willingness to avoid overly aggressive or risky themes, complicated features. Functionality is key. #hitmc

[Chintan Shah @chints2]

T2: Do your homework, research and choose a look/feel and style that has some staying power. Do not go with what is trendy today. Think 6 months-18 months down the road before you finalize navigation, aesthetics and your own scalability needs. #hitmc

[Swaay.Health @SwaayHealth]

T2. What faux-pas should be avoided when designing, redesigning or refreshing a website? #HITMC

[Chintan Shah @chints2]

@techguy I'm for all shapes, sizes and forms of peanut butter enveloped in chocolate! #hitmc

[Chintan Shah @chints2]

Glad to be part of the chat today. Reese's Peanut Butter Cups are far and away the best! #hitmc