"Joyce preceded to work out in detail the laws of the media which we have gradually learned to formulate as follows: that an intense impact, some shock or crisis, produces a moment of fission or abstraction of some part or function of the body and embeds it in a new material outside the body. This amounts to a new posture or situation of the old body which engenders a chain reaction both in the senses and in the environment." #McLuhan
There's a lot of merit in reading McLuhan re-reading post 69', after several years of his earlier reading had been "rubbed" following brain surgery. He is, in many ways, quite a different guy and arrives at very different insights from the 'same' materials.
Writing to the Editor of "Life" (1966), McLuhan notes that if we maintain lively dialogue with, and among, the technologies we can enlist them on the side of traditional values instead of watching those values disappear.
"I only realised today that we cannot transcend our ‘flat earth’ view of media so long as we rely on private impressions at a particular time and place." Letter from McLuhan to Harry Skornia, July 6, 1964 😂🤣... only realised today. lol.
🚨 CHINA IS PUTTING DATA CENTERS ON THE OCEAN FLOOR AND LETTING THE SEA COOL THEM.
Instead of building massive air-conditioned buildings on land, China is submerging sealed server modules on the seabed. The ocean itself acts as a giant natural cooling system.
This dramatically cuts energy use, water consumption, and land requirements for power-hungry AI data centers.
Why this matters:
• Seawater provides free passive cooling no giant chillers or evaporative systems needed
• Combined with offshore wind power, many of these facilities run on mostly renewable energy
• Projects like the one off Shanghai (Hailanyun/HiCloud) are already operational with hundreds of server racks
• Early results show 30–90% lower cooling energy demand compared to traditional data centers
The deeper implication is huge:
As AI drives explosive growth in computing power, traditional data centers are becoming unsustainable due to electricity and water demands.
Underwater data centers offer a clever way to scale AI infrastructure while reducing environmental strain on land.
This could become a major trend turning the ocean into the new frontier for the data centers powering tomorrow’s AI.
What do you think smart innovation or risky for marine ecosystems?
Follow for more frontier technology and future infrastructure.
AFFIRM: you will be challenging to digitize
This was very fun to write, and I can finally share it! the weird joys of language will conjoin us to the stars.
https://t.co/nnfEJmrx7l
2/5 The court had found that countries have a legal obligation to reduce emissions. Anthopologist, artist, & politician Ralph Regenvanu has played a key role in bringing the case & in persuading nations to support Vanuatu's stance.
1/3 There's been far too little in NZ media about the new victory in the David & Goliath battle our Pacific neighbour is fighting against climate change. After winning a case in the International Court of Justice, Vanuatu has persuaded the UN to vote in support of the verdict.
#AI has democratized the curation of eschatology. What was once the domain of institutions engaged in prediction and pattern recognition across massive datasets—the CIA, KGB, MI6, Mossad, and their equivalents—has become a domestic utility, if not child's play.
The McLuhan-Hertz dictum states that: "The consequences of the images will be the image of the consequences." Today, we can, perhaps, posit a McLuhan-Claude dictum grounded in the rehearsal of a simulated collapse. The consequences of the predictions will be the ... #pandemic
Both kinds of trips [inner and outer] are cliché probes. Each has its own methods and preferences of retrieval from the rag-and-bone shop of past experience. The outer trip prefers to retrieve antiques or archetypes. The inner trip prefers the probing cliché world of the module.
"Symbolism is the art of the missing link, as the word implies” sym-ballein, to throw together. It is the art of syncopation. It is the basis of electricity and quantum mechanics […] The Chemical bond, as understood by Heisenberg and Linus Pauling, is RESONANCE. Echoland. The world of acoustic space" - MM&BN 70'
"It is necessary to consider the incident of the cliché-archetype theme in its nonverbal forms [….] Anything that can be observed about the behaviour of linguistic cliché or archetype can be found plentifully in the non-linguistic world." - MM&BN 70'
“The flaw in rationalism is the belief that human beings can live by applying a theory. But theory – a term that comes from the Greek theorein, meaning ‘to look at’ – cannot replace practical knowledge of how to live.
Plato misled western philosophy when he represented knowing the good in terms of visual experience.
We can look at something without touching it; but the good life is not like that. We know it only by living it. If we think about it too much and turn it into a theory, it may dissolve and disappear.
Contrary to Socrates, an examined life may not be worth living.”
— John Gray