Charlotte Irwin

Senior Writer and Editor @TheFrameworks | Other, older words @i_D @ft | Probably in a gallery or my bed | Opinions all mine

[Charlotte Irwin @chirvvin]

We won! Proud to be part of the team behind this campaign.

[The Frameworks @TheFrameworks]

We won B2B content campaign of the year!

We had such a fun evening at the #UKContentAwards and we're so pleased to have had our work with @USTglobal recognised by the judges, thank you.

Thank you to our friends at @_traffordcentre for these photos.

#winner @dontpanicevents

[Charlotte Irwin @chirvvin]

A must-read on AI.

[David Wolf @davidedgarwolf]

Just an incredibly good piece of journalism https://t.co/BB4SOK4JTo

[Charlotte Irwin @chirvvin]

Some of my work out in the wild.

[The Frameworks @TheFrameworks]

When working on the digital development of @ArdonaghCT’s new brand, we focused the messaging on the human impact of its charitable work and the inspiring real stories behind it.

Read the full case study here: https://t.co/j17BGgLt2n

[The Frameworks @TheFrameworks]

"We’ve all met someone at a party who likes to use “big words”." But, as Charlotte Irwin (@chirvvin) cautions in this article for @brandsjournal, "often, complex language isn’t what people want to hear."

The best #B2B writing is plain and simple.

https://t.co/5W2ilUDLx8

[The Frameworks @TheFrameworks]

"As we enter a cookie-less future, marketers need to pivot to something they can trust: first-party data." In case you missed it, Charlotte Irwin's (@chirvvin) latest article is now up on our blog. #privacy #marketing

https://t.co/wr32GH5Eii

[The Frameworks @TheFrameworks]

While we’ve found hybrid working and digital tools to be really valuable, having an in-person workshop this week with our long-standing #client, @IBM, and putting actual pens to paper, was a real treat. Thank you to the IBMers that came to our office full of ideas yesterday! #ibm

[The Frameworks @TheFrameworks]

A privacy-first, transparent future beckons, and it's going to be better for everyone. Find out more in Charlotte Irwin's article published today on @NewDigitalAge1. @chirvvin #privacy #data https://t.co/En1vfH7YmV

[The Frameworks @TheFrameworks]

Great to see that Charlotte Irwin's (@chirvvin) article on embracing your weird in creativity has been published on @shotscreative
#creativity https://t.co/3soMzYBntu

[the moon’s wife @bookishseawitch]

there’s no funnier caricature of masculinity than the Him from “holiday gifts for him.” he doesn’t drink any liquid but whiskey. he’s got 20 watches on each wrist. if he saw a single texture other than leather he would throw one of his pocket knives at it.

[Charlotte Irwin @chirvvin]

Loved working with IBM UKI to create #TheYearWhenWe film, celebrating highlights from 2022, chosen by the very IBMers who made them happen. Check it out!

[The Frameworks @TheFrameworks]

Rose Stewart, Design Director: "We've loved creating something that brings @IBM employees to the forefront and celebrates them through their own voices. Here’s to more storytelling in 2023!" #TheYearWhenWe #storytelling

[The Frameworks @TheFrameworks]

The BBC turned 100 this year. We thought we'd mark the occasion by looking at the one thing the BBC doesn't do but has influenced... advertising. https://t.co/EM2tfrHtzY

#advertising #bbc100

[Charlotte Irwin @chirvvin]

@mew_sophie I'm also holding on. Largely because, effort...

[Charlotte Irwin @chirvvin]

Feeling like you've lost your creative edge? It's time to shake things up – and get weird. Some words from me, inspired by my trip to #CopyCon22.

[The Frameworks @TheFrameworks]

Stuck in a creative rut? Charlotte Irwin (@chirvvin), Copywriter and Editor, argues that the solution is to embrace your weird and shares her top tips for reigniting your #creativity, including some she learnt at #CopyCon22. https://t.co/Aisc4rxral

[Charlotte Irwin @chirvvin]

One of the first projects I worked on at The Frameworks. A beautiful, interactive web experience. #copywriting

[The Frameworks @TheFrameworks]

We tapped into the #creativity that drives Siemens’s boundary-pushing technology to develop the blueprint for future campaigns, creating a fresh, interactive experience that brings Siemens software to life. Full #casestudy: https://t.co/dsgmI8rX4N

[The Frameworks @TheFrameworks]

Last Friday we made the journey to Brighton for #CopyCon22. We heard from the likes of @boultini on the importance of being idle, @keano81 on why we're all weird really and we even "tasted" typography with @sarahhyndman. An inspiring day from @procopywriters.

[The Frameworks @TheFrameworks]

In case you missed it, David's article on telling #authentic tales is now up on our blog: https://t.co/fRPXVHM4wj

[Charlotte Irwin @chirvvin]

@natashamfrost beautiful dress!

[Charlotte Irwin @chirvvin]

@hannahswg @cityjournalism Super congrats Hannah!

[Tortoise @tortoise]

This is Emanuel Gomes.

He was a cleaner at the Ministry of Justice, working for £9.08 an hour, which was just above the legal minimum.

He continued to come into work during the early days of the lockdown.

He died on 23 April 2020.

[Joe Lycett @joelycett]

🤪