I am yet again struck by how strong the concept of “social proof” is, for every CxO wanting to do something new, transform or disrupt there is a report on their computer from a consultancy which is titled “we interviewed a 100 CxO’s and this is what they…https://t.co/lNge7ahwPg
Give me an example of a commercially successful marketing campaign? One from the last year. One from our industry. One with a similar budget to ours (high/ medium/ low). If you have wondered where you can see this data or get it -…https://t.co/V4qUztR7ig https://t.co/Z9HdlCDdlP
A new brand strategy isn’t just a marketing exercise, it’s a business-critical decision. it must be aligned to purpose and the business growth strategy. It doesn’t happen often, and for me it's now two in two years, both absolutely amazing experiences. Th…https://t.co/HjRByJ0j4d
Anni thank you for having me. I have learnt so much from Anni over the years and was delighted to be invited to her podcast.
#marketing#leaders#cmo#podcast https://t.co/UXyDDclPYv
Sara Weller is aiming to complete the London Marathon in a wheelchair, the first FTSE director to do so. Sara is raising money for Multiple Scelerosis, for new trials that are starting now, solutions are within touching distance.…https://t.co/zRVRzQtq2d https://t.co/jRCKxaQTy2
I believe in “efficiency happens in silos, but magic happens across functions”. Efficiency is easier. Guess where most focus goes?
#marketing#cmo#efficiency
https://t.co/KxNFH54l88
Charles Parkinson and Ashley Samuels-Mckenzie thought I may have an interesting story to tell. I was blow away with Ashley's poetry skills (on the spot poems!) which you can listen to below. if you do think my experience of moving…https://t.co/uqHQUspZqt
Yesterday, I was reminded of a good lesson about “the customer”. My suitcase was lost by the airlines and I had to fill a form, on it was a simple question, “What brand is your suitcase” ?
This is a suitcase that has been with me for over a decade, its m…https://t.co/4kNX1mDanq
Für alle meine deutschen Freunde, haben Sie Interesse an einer Zusammenarbeit mit der Bank der Innovationswirtschaft? bitte melde mich oder Helena Nohman-Rühl
#marketing#deutschland https://t.co/v3RhRuAHo1
The "Future" / "innovation" picture since 2013. Has this just become a code that we understand, much like the long array of solar panels meaning "ESG"?
Time we got some more stock images? Or perhaps it simply means that it takes a long while before the f…https://t.co/ua3aireAz8
Guess whose #purpose includes the words "supporting households in need"? If you guessed British Gas you are right. The Times shines a light on how this is not embedded in the company.
Thats why the customer voice needs to be at the top table, the only on…https://t.co/vbLQ23Hba1