카오스의 정점에 있는 느낌. 왜 난 다시 이곳에? 왜냐하면 해결하고 싶었는데 해결하지 못한 아슈들이 마구마구 생각난다. People don’t have it all together. Is it good to share that and pledge support for one another? Can we shame match.
All I’m saying is, my team asked me to figure out whether this campaign set (multiple efforts taking place at once, with the same theme) will produce intended results. And I just feel like idk how to even respond to that.
Demand generation is difficult. It seems easier to project growth. It’s not. If projection is easier than demand generation you’re doing it wrong. Each action leads to change in user behavior.. and the aggregate of that, if larger than inaction, is the total demand generated.
It is difficult to know the expected results of a campaign bc no two are ever the same, really. They can be similar enough… but the environment is ever changing so trying for 100% accuracy is wasteful. No amount of A/B testing is worth it.
It is difficult to be MECE. One campaign might target the same segment as another campaign. Or campaigns may take place across different channels, so you may be spending direct message budget on those already impacted by a search ad.