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Chris Brooks 🚀🕺🏼
@Chris2Brooks
I help Enterprise Ecommerce clients increase revenue with strategic and exciting SEO | Senior SEO Manager at Somebody Digital 📊👨🏼💻
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Joined May 2009
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@IamIceEazy @_second_serve There you go from the horse’s mouth
31--yes 31--Harvard organizations have declared that the murders, rapes, kidnappings, and other atrocities committed by Hamas against innocent people are in no way the fault of Hamas, but are rather entirely the fault of ... Israel. Something is deeply, deeply wrong in academia.
Steve Jobs was the single largest individual shareholder in Disney and it all started with this $5 million check.
The year was 1986 and Steve Jobs was in exile from Apple.
The company that would one day become Pixar was called Graphics Group. Graphics Group was owned by Star Wars creator George Lucas.
George Lucas was getting divorced and needed to sell off some assets.
Steve Jobs agreed to give George Lucas $5 million and invest another $5 million in the company.
This was not the first time Steve Jobs had expressed interest in the technology behind Graphics Group.
When he was still at Apple, Jobs tried to get Apple’s board to buy the company.
They turned him down.
This is Steve explaining why he was interested in acquiring Graphics Group:
“These guys were way ahead of us on graphics, way ahead. They were way, way ahead of anybody. I just knew in my bones that this was going to be very important."
Steve would eventually invest $54 million of his own money in Pixar.
After several years of failing to sell The Pixar Image Computer, Pixar decided to go all in on making films.
After years of poor sales and rising expenses they were short on cash. To solve this problem Steve signed a deal to produce 3 animated films for Disney.
The first of these movies was Toy Story —the world’s first computer animated feature film.
Now here is where this story gets really interesting:
Steve decided to capitalize on the publicity of Toy Story’s release and take Pixar public at the same time.
Toy Story was released on November 22, 1995.
Pixar went public on November 29, 1995.
Steve's two partners — Ed Catmull and John Lasseter — did not want to go public.
They thought it was too early. They wanted to do a few more films first.
Then Steve laid out his strategy and told them what was likely coming from Disney.
Steve said let’s assume Toy Story is a big success (it was —grossing over $370 million).
When that happens the CEO of Disney — Michael Eisner — will realize he inadvertently created a rival for Disney Animation.
Pixar only had to make two more films for Disney and then they’d be free to do as they like.
Steve said Eisner’s next move would be to try and renegotiate with Pixar and keep Pixar close to Disney.
Steve said if they went public and had more money they’d be able to negotiate better terms with Disney.
Steve wanted a 50/50 split with Disney on returns. In order to request this Pixar had to be able to put up 50% of the production costs.
Going public would allow Pixar to afford this.
The time is now Steve said: "This is our moment."
And he was right. Toy Story was a massive success and Pixar's IPO raised $140 million -- the biggest IPO of 1995.
A few months later Eisner approached Jobs and said he wanted to keep Pixar as a partner.
Eisner accepted Steve’s 50/50 deal.
This partnership wasn't going to last. Steve Jobs and Michael Eisner couldn’t get along.
A few years later negotiations broke down completely and Pixar started looking for other partners.
Then Michael Eisner got fired. The new CEO of Disney was Bob Iger.
When Bob Iger found out he was going to be the next CEO he called his daughters first.
The next person he called was Steve Jobs.
He told Steve he valued Pixar and wanted to make a deal. This is Bob explaining why he felt Disney needed to buy Pixar:
“Michael [Eisner] didn’t understand that Disney’s problems in animation were as acute as they were. That manifested itself in the way he dealt with Pixar. He never felt he needed Pixar as much as he really did. Every negotiation needs to be resolved by compromises. Neither one of them [Eisner and Jobs] is a master of compromise.”
How did Bob Iger realize how badly Disney needed Pixar?
By watching a parade at Hong Kong Disneyland
Iger realized that the only characters in the parade that had been created in the past decade were Pixar’s:
“A lightbulb went off. I’m standing next to Michael [Eisner], but I kept it completely to myself, because it was such an indictment of his stewardship of animation during that period. After ten years of The Lion King, Beauty and the Beast, and Aladdin, there were then ten years of nothing.”
Bob begins to negotiate with Steve to buy Pixar and does something very unusual:
He tells Steve how badly Disney needs Pixar.
Even more surprising this tactic worked. This is how Steve reacted:
“That’s why I just loved Bob Iger. He just blurted it out. Now that’s the dumbest thing you can do as you enter a negotiation, at least according to the traditional rule book. He just put his cards out on the table and said, ‘We’re screwed.’ I immediately liked the guy, because that’s how I worked too. Let’s just immediately put all the cards on the table and see where they fall.”
Disney purchased Pixar for $7.4 billion in Disney stock.
And Steve Jobs went from the single largest shareholder in Pixar to the single largest individual shareholder in Disney.
![FoundersPodcast's tweet photo. Steve Jobs was the single largest individual shareholder in Disney and it all started with this $5 million check.
The year was 1986 and Steve Jobs was in exile from Apple.
The company that would one day become Pixar was called Graphics Group. Graphics Group was owned by Star Wars creator George Lucas.
George Lucas was getting divorced and needed to sell off some assets.
Steve Jobs agreed to give George Lucas $5 million and invest another $5 million in the company.
This was not the first time Steve Jobs had expressed interest in the technology behind Graphics Group.
When he was still at Apple, Jobs tried to get Apple’s board to buy the company.
They turned him down.
This is Steve explaining why he was interested in acquiring Graphics Group:
“These guys were way ahead of us on graphics, way ahead. They were way, way ahead of anybody. I just knew in my bones that this was going to be very important."
Steve would eventually invest $54 million of his own money in Pixar.
After several years of failing to sell The Pixar Image Computer, Pixar decided to go all in on making films.
After years of poor sales and rising expenses they were short on cash. To solve this problem Steve signed a deal to produce 3 animated films for Disney.
The first of these movies was Toy Story —the world’s first computer animated feature film.
Now here is where this story gets really interesting:
Steve decided to capitalize on the publicity of Toy Story’s release and take Pixar public at the same time.
Toy Story was released on November 22, 1995.
Pixar went public on November 29, 1995.
Steve's two partners — Ed Catmull and John Lasseter — did not want to go public.
They thought it was too early. They wanted to do a few more films first.
Then Steve laid out his strategy and told them what was likely coming from Disney.
Steve said let’s assume Toy Story is a big success (it was —grossing over $370 million).
When that happens the CEO of Disney — Michael Eisner — will realize he inadvertently created a rival for Disney Animation.
Pixar only had to make two more films for Disney and then they’d be free to do as they like.
Steve said Eisner’s next move would be to try and renegotiate with Pixar and keep Pixar close to Disney.
Steve said if they went public and had more money they’d be able to negotiate better terms with Disney.
Steve wanted a 50/50 split with Disney on returns. In order to request this Pixar had to be able to put up 50% of the production costs.
Going public would allow Pixar to afford this.
The time is now Steve said: "This is our moment."
And he was right. Toy Story was a massive success and Pixar's IPO raised $140 million -- the biggest IPO of 1995.
A few months later Eisner approached Jobs and said he wanted to keep Pixar as a partner.
Eisner accepted Steve’s 50/50 deal.
This partnership wasn't going to last. Steve Jobs and Michael Eisner couldn’t get along.
A few years later negotiations broke down completely and Pixar started looking for other partners.
Then Michael Eisner got fired. The new CEO of Disney was Bob Iger.
When Bob Iger found out he was going to be the next CEO he called his daughters first.
The next person he called was Steve Jobs.
He told Steve he valued Pixar and wanted to make a deal. This is Bob explaining why he felt Disney needed to buy Pixar:
“Michael [Eisner] didn’t understand that Disney’s problems in animation were as acute as they were. That manifested itself in the way he dealt with Pixar. He never felt he needed Pixar as much as he really did. Every negotiation needs to be resolved by compromises. Neither one of them [Eisner and Jobs] is a master of compromise.”
How did Bob Iger realize how badly Disney needed Pixar?
By watching a parade at Hong Kong Disneyland
Iger realized that the only characters in the parade that had been created in the past decade were Pixar’s:
“A lightbulb went off. I’m standing next to Michael [Eisner], but I kept it completely to myself, because it was such an indictment of his stewardship of animation during that period. After ten years of The Lion King, Beauty and the Beast, and Aladdin, there were then ten years of nothing.”
Bob begins to negotiate with Steve to buy Pixar and does something very unusual:
He tells Steve how badly Disney needs Pixar.
Even more surprising this tactic worked. This is how Steve reacted:
“That’s why I just loved Bob Iger. He just blurted it out. Now that’s the dumbest thing you can do as you enter a negotiation, at least according to the traditional rule book. He just put his cards out on the table and said, ‘We’re screwed.’ I immediately liked the guy, because that’s how I worked too. Let’s just immediately put all the cards on the table and see where they fall.”
Disney purchased Pixar for $7.4 billion in Disney stock.
And Steve Jobs went from the single largest shareholder in Pixar to the single largest individual shareholder in Disney.](https://pbs.twimg.com/media/F4FE6l5XsAIi2QJ.jpg)
.@Momentum_za for someone trying to compete with the likes of Discovery in innovation, you gonna have to step up with these small wins.
But I'm still a fan and still supporting you guys, but go and make me proud. okay? 🫶
Who to follow
Thomson Reuters 
@thomsonreuters
At Thomson Reuters, we’re not riding the AI wave — we’re reshaping the future of professional work across law, tax, compliance, and journalism.
Peg
@haustetter
love God, life, sunny days, family is #1, successful career, huge Bengals fan, loyal to my friends & love a great bourbon.
SMALL WORLD
@5mallWORLDitIS
A small village it is.
.@Momentum_za living in 1964 expecting me to fax proof of payment to them. 😆 I wouldn't even know where to begin with this... in fact catching a pigeon and sending it your way might have a better chance of success...
PMs: We need to master AI before AI masters us!
I've spent >100 hours making:
🔹 40+ powerful PM MEGAprompts
🔹 A list of top-tier learning resources
🔹 Guides for HOW to use AI
Soon, I'll sell it for $79.
For the next 24h: FREE!
Follow + RT + comment "🤖" and I'll DM it.
Twitter revealed its algorithm to the world.
But what does it mean for you?
I spent the evening analyzing it.
Here’s what you need to know:
Reader Question: When Do You Fix Tech Debt?"
🧵
@garthmanthe Yeah I am searching around the webs now as well to find some light at the end of the tunnel...
Grit, or the ability to persevere through challenges and setbacks, is a key trait for success in any career. @Swizec explains how grit can supercharge your career.
🧵
3/ Train YOUR OWN Chatbot
I bet you didn’t know it’s possible to:
1. Integrate ChatGPT into your website
2. Train it with customized information
The result:
A virtual customer service bot that can hold a conversation and answer questions (meaningfully).
If you're ever unsure about your robots.txt directives and need to add a line in, use ChatGTP to help you. Really surprised how accurate it is. Obviously, test it first using robots.txt tester but this is smart
✨ You can now read most of MAKE, my book about building indie startups for free with this link:
https://t.co/0D0rLGMOcA
You can think of your career as a multi-variate optimization problem. You're looking for the best balance among the criteria you care about - income, freedom, impact, and the rest of your life.
https://t.co/O50YoGT9Cf
@Swizec Ah man that sucks! Good luck, get well soon.
@mohale_motaung "Thank you"
@areej_abuali I'm 34years old, messy eating hasn't stopped for me yet 😝
🆕 Everything We Know About ChatGPT So Far
https://t.co/vymiqW5TQk
ChatGPT is as big a jump from GPT3, as GPT3 itself was a jump from GPT2. I read all the things and tried them all out. Here's a one-pager to take with you.
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