Sunny Matharu 💬

🔍 SEO Consultant 🔍 Experienced in SEO for Mortgages, Interior Design (blinds, shutters, curtains), Law and more

[Sunny Matharu 💬 @s_matharu]

I'm working on a new site and we are publishing a lot of brand new content weekly. The team keep asking me "Are any pages ranking yet?" and so I thought there must be a quick Data studio report I can make, so anyone can dive in to see how things are for #seo.

Here it is:

[Sunny Matharu 💬 @s_matharu]

@suganthan @carlhendy Sharing is caring. Go for it and thank you! 🙌🏽

[Sunny Matharu 💬 @s_matharu]

@suganthan @carlhendy I’m doing the same too funnily enough. I have to open Claude to use it but was debating a full UI experience to work outside or Claude

[Sunny Matharu 💬 @s_matharu]

@TheCopyTrail Emotional intelligence - zero. Insane what they’re putting out

[Sunny Matharu 💬 @s_matharu]

@Nickeubanks @RyanJones I can confirm, working for a big org, we would never search for “SEO agency” or “PR agency” and then contact whoever’s top. Never

[Sunny Matharu 💬 @s_matharu]

@HipHopNumbers I’ll be listening for sure 👌🏽

[Google Search Central @googlesearchc]

Today we released the May 2026 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/ZfiT6txJk5

[Sunny Matharu 💬 @s_matharu]

@PeterMindenhall Great point! 100% agree on the service side and BS claims too. I’m seeing divides on this even with veterans in the SEO space

[Sunny Matharu 💬 @s_matharu]

Genuinely curious for those in the SEO space. Big debates about use llm.txt or not. It takes a few minutes to make a basic one, little cost. It won’t harm visibility as we know. So why are people against using it? Value unknown, effort, minimal

[News from Google @NewsFromGoogle]

1/ You will absolutely continue to see blue web links in search results, and our AI features include prominent links to the web directly within responses. AI Mode is not the default experience in Search. Our new search box helps you describe exactly what you’re looking for, but using it does not mean that you will only get AI features — you'll continue to get a range of results on Search.

[Sunny Matharu 💬 @s_matharu]

@rustybrick Yup, seeing lots of movement in serps….

[Sunny Matharu 💬 @s_matharu]

Wonder if bounce rate increased once visitors found out it was a pocket watch…

[Similarweb @Similarweb]

On May 8, @Swatch and @AudemarsPiguet announced their "Royal Pop" collaboration, launching May 16.

We pulled the data on what's happening to both brands' web traffic, search demand, and audience overlap in the days since.

>>

[Sunny Matharu 💬 @s_matharu]

@rustybrick It worked 😜

[Sunny Matharu 💬 @s_matharu]

@searchmartin Nice! 🙌🏽 Did you add SC verification after a while of the site running? That sudden uplift of clicks (+8k) on the first day.. no gradual increase

[Sunny Matharu 💬 @s_matharu]

@geoheaton Competion (external; how you innovate and stay ahead)
Haters (internal; how you mentally respond)

I’d also add “fear”. Jimmy Iovine once said:

“Fear is a powerful thing. It's got a lot of firepower... Make fear a tailwind instead of a headwind”

[Sunny Matharu 💬 @s_matharu]

@HipHopNumbers I just came to your updates to see what albums dropped last week, and seeing this, I now know what will be on rotation 🙌🏽

[Sunny Matharu 💬 @s_matharu]

@lilyraynyc @glenngabe @rustybrick That’s what I see when I do branded search on desktop. Really weird, strips out the whole title for a brand homepage

[Sunny Matharu 💬 @s_matharu]

@gaganghotra_ Yup same across mine

[Sunny Matharu 💬 @s_matharu]

@HipHopNumbers The whole album so far…. 🔥

[Sunny Matharu 💬 @s_matharu]

Don’t be too harsh on this. It’s experimentation. Not enough SEOs try different approaches to try new things. I’m sure Jake knows this could drop in days but he’s just showing a test, process and results so far. As with anything, only risk what you can afford to lose

[Jake Ward @jakezward]

https://t.co/6vWibYZxtv

[Jake Ward @jakezward]

https://t.co/6vWibYZxtv