Ghostwriter & content strategist for senior executives | I help you tell stories that create connections and build trust. So you can focus on what you do best.
B2B sales is a lot like a doctor treating a patient.
You have to know your customer, their needs & values, before you can “prescribe” a solution.
And you have to maintain your humanity.
In 2016, I made just $25,000.
I was freshly unemployed, struggling to gain a foothold as a freelancer, and scared as sh*t.
We had to drain our savings and borrow from family to stay afloat.
But I stuck with it, and have made a decent living every year since.
It’s time to take the next step.
In 2024, I’m gunning to 10X that first year’s income. Actually make it 20X. Why not?
Maybe I’ll fall short. But I’ll never get there without setting the goal.
If you really want your employees to know they’re appreciated, find new, creative ways to tell their stories. Celebrate not only the work they do, but who they are as people.
Giving your employees public praise is never a bad thing. It’s almost impossible to screw it up.
But if you want to really motivate your employees, try going beyond the usual attaboy or attagirl. Tell their stories.
Here are three approaches to telling your employees’ stories:
The Surprising Result
When you praise your employees in a public forum, you will see surprising results. Customers and prospects will appreciate how you treat your people. And that helps build trust and loyalty.
In business, you don't use #storytelling because it's fun and interesting (though it is).
You use it because it inspires, persuades, and builds trust.
You use it because it helps you reach your goals.
The Harvard Business Review says that CEOs should “Share context and provide relevance” to better motivate people.
In other words: Tell stories that show your people why their work matters.
https://t.co/JTbLHdBWJv
The Harvard Business Review says that CEOs should “Recognize contributions and show appreciation” to better motivate people.
In other words: Tell stories that celebrate your employees’ work.
https://t.co/JTbLHdBoTX