Chris Dedow @chrisdedow - Twitter Profile

Gojiberry AI just hit $2M ARR. A few months ago we were at €0. This is the second SaaS I've built. The first one I sold at €500K ARR. This time, we moved faster. Here's exactly how we did it, so you can do it too. The core principle that changed everything: We used our own tool to grow our own tool. Gojiberry AI finds high-intent leads and engages with them automatically. We run it on ourselves. It works insanely well. Here's the full breakdown: 1) Outreach (the engine) - LinkedIn: 5 accounts, 30 connection requests + 30 DMs per account per day. Only targeting warm leads showing real intent. Connection acceptance rates and reply rates are insane when you do this right. - Cold email: 6,000 emails per day. 295,000 sent in 90 days. 900+ opportunities created. 41 domains, 123 inboxes, plain text only, no links, no images, 2-3 email sequences max. Total infra cost: ~$600/month. The offer is always the same: a valuable blueprint. No pitch. Just value first. 2) Inbound (the compound effect) - LinkedIn: 6 posts per day across 6 accounts. 6 days/week = lead magnet content. 1 day/week = founder story. Last 7 days: 788,187 impressions. - Reddit: 14.8M+ views in 12 months. The trick: warm up the account, post 3x per week, tell real stories, offer blueprints, and never debate the haters. - YouTube: Long-tail SEO content targeting competitor keywords. It's starting to rank. - SEO: 50K visitors/month and growing fast. 3) Paid (we're just starting) - 3 LinkedIn influencer posts/week (~$500 each). - Facebook retargeting + acquisition Scaling paid ads aggressively right now. 4) Demos 5–8 per day. ~70% close rate to free plan. Mostly sales teams. What actually worked: → Using our own tool on ourselves (this alone is a cheat code) → High-intent outreach > cold outreach. Every single time. → Lead magnet posts on LinkedIn that generate thousands of comments. One post added $5K MRR in under 24 hours. Cost: $0. → Replying to every single comment. → Speed. Every delay kills momentum. We removed friction from every step of the funnel. → AI helping us do 10x more than we ever could alone. What's not working: - We need to delegate. We're currently hiring a founding sales to help us scale to $10M ARR (feel free to reach out if you know someone 😇 ) The path from €0 to $2M ARR is not glamorous. It's 18-hour days, boring repetitive work, testing things that fail, and doing it all again tomorrow. But if you do the right things every day, good outreach, real value, fast follow-up, it compounds. And one day you wake up and you're at $2M ARR. The goal now: $10M ARR. LFG. 🔥 PS : we're about to launch a 0 -> $1M ARR GTM course. Want to receive it? RT + comment GTM below.