Nielsen just released its first-ever NFL Fandom Index, which ranks how avid NFL fans are in each team market based on 8 key metrics:
-- Apparel purchases
-- Event attendance
-- Linear TV viewership
-- Streaming
-- Radio listening
-- Betting intent
-- Social media following
-- General interest
Unsurprising: Small markets generally outperform larger ones (Boston at 21 is a bit of a head-scratcher though)
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