Christina Daves

📺 On-air lifestyle host + 🎥 UGC creator for brands reaching women 50+. Strategic, authentic content that builds trust. [email protected]

[Christina Daves @ChristinaDaves]

I help lifestyle, beauty, fashion & travel brands reach the powerful 50+ demographic through authentic UGC and on-camera storytelling.
Explore my portfolio ➜ https://t.co/11raqXOJV2

#ugc

[Christina Daves @ChristinaDaves]

I've spent years working in marketing, PR, and media. But one of my favorite things is sharing what I've learned with the next generation.

Loved being back at Virginia Tech speaking to Careers in Marketing students about an industry that's constantly evolving.

Giving back never gets old. 🧡

[Christina Daves @ChristinaDaves]

Ask creators what they need to make the product look its best. A color choice, correct size or missing accessory can change the entire result.

#UGC #UGCCreator

[Christina Daves @ChristinaDaves]

When comfort is the selling point, show movement.
Sit, walk, bend or carry the product so viewers can see how it performs in real life.

#UGC #UGCCreator

[Christina Daves @ChristinaDaves]

One of the best things about being a creator?
Realizing you don't always have to be the teacher.
Sometimes your audience teaches YOU something.
Stay curious.

[Christina Daves @ChristinaDaves]

Are you living your joyspan? We pay attention to healthspan and lifespan but none of that matters without joy. Check out this week's Living Ageless and Bold wherever you get your podcasts.

[Christina Daves @ChristinaDaves]

Build a content library by customer need.
Organize assets around questions, objections, occasions and problems, not just campaign dates.

#UGC #contentcreator

[Christina Daves @ChristinaDaves]

The best part of success is sharing what you've learned.

Loved being back at Virginia Tech speaking to Careers in Marketing students and joining a Marketing Advisory Board panel.

Giving back, inspiring future marketers, and learning from them, too.

Once a Hokie, always a Hokie! 🧡

#hokies #virginiatech

[Christina Daves @ChristinaDaves]

The longer I create content, the more I realize:
My experience isn't something to leave behind.
It's what makes my perspective different.
And that's worth building on.

[Christina Daves @ChristinaDaves]

UGC TIP:
Don’t cover the most important product detail with on-screen text. Watch the video once with the sound off before you deliver it.

#UGC #Contentcreator

[Christina Daves @ChristinaDaves]

The best content is your lived experience. Women over 50 have a ton! This is why I love speaking to college students (and creating content). Nothing beats what you've lived through to share in your UGC.

#UGC #womenover50

[Christina Daves @ChristinaDaves]

Sometimes you don't miss the content you used to create. You miss who you were when you created it.
It's okay to grow into a different version of yourself.

#UGC

[Christina Daves @ChristinaDaves]

As a creator over 50, I'm tired of the narrative that aging is something we need to fix.

We're not trying to be 30 again. We're bringing decades of experience, confidence and perspective to the table.

@DrKerryBurnight gets it.

New episode of Living Ageless & Bold!

#Ageism #CreatorsOver50

[Christina Daves @ChristinaDaves]

BRAND TIP:
Stop treating follower count as a shortcut for creative ability. A creator can make excellent conversion content without having a massive personal audience.

#brandstrategy

[Christina Daves @ChristinaDaves]

We've been conditioned to fear getting older. Wrinkles, gray hair, forgetfulness. All signs of something "wrong."

But what if aging isn't the problem? What if our attitude toward it is?

Loved this conversation with @DrKerryBurnight on Living Ageless & Bold.

Wherever you get your podcasts

#WomenOver50 #Ageism

[Christina Daves @ChristinaDaves]

As a TV host and UGC creator for women 50+, I bring lived experience to conversations that matter.

Tomorrow, Oct. 15, I’m on @WDBJ7 Here@Home for Breast Cancer Awareness Month during the 9AM hour ET.

Watch: https://t.co/o8hHhYsxJu

#UGCCreator

[Christina Daves @ChristinaDaves]

Are we ageist against ourselves?

"I'm too old." "Look at these wrinkles." "My memory is going."

@DrKerryBurnight calls it internalized ageism.

As a 50+ creator, I'm passionate about changing that narrative.

New Living Ageless & Bold episode out today.

#Ageism #WomenOver50

[Christina Daves @ChristinaDaves]

UGC TIP:
Save an unedited version without music, captions or graphics. The brand may need a clean file for different placements later.

#UGC #Contentcreator

[Christina Daves @ChristinaDaves]

Real experience informs my work as a TV host and UGC creator for women 50+.

Thursday, Oct. 15: I’m sharing insights from my conversation with oncologist Dr. Tiffany on @WDBJ7’s Here@Home, during the 9AM hour ET.

https://t.co/o8hHhYsxJu

#UGCCreator

[Christina Daves @ChristinaDaves]

BRAND TIP:
If disclosures are required, include the exact requirements in the brief.
Compliance should never be left to guesswork.

#brandstrategy #ugc

[Christina Daves @ChristinaDaves]

You don't need to feel confident before you start creating. Post the video. Pitch the brand. Try the new format. Confidence comes from doing. Not waiting.

#UGC #Contentcreator