Christina Inge

Marketing Strategist Helping Companies Grow w ROI-driven digital media. Founder, @ThoughtlightCo fiber arts enthusiast. Opinions my own

[Christina Inge @christinainge]

Check out my request on @qwoted! https://t.co/5HzlcPQcNS

[Christina Inge @christinainge]

@amaBoston @northeasternu Thank you for hosting me! Honored to be part of this. Hope to see you all at the event! #AMABCHAT #GoHuskies #AIinMarketing #AIinInnovation #Boston

[Christina Inge @christinainge]

@amaBoston @northeasternu #CX, #marketingstrategy, and #marketingcreative roles will be needed at smart companies who want quality, and so too are #marketingautomation strategy and management. It's all about shifting your skillset #AMABCHAT 2/2

[Christina Inge @christinainge]

@amaBoston @northeasternu AI is going to take many entry-level positions. We can be prepared by being familiar with how #AI is being used, what roles and work it's replacing, and finding our niche in adding the human touch. #AMABCHAT #AImarketing #jobsearch 1/2

[Christina Inge @christinainge]

@amaBoston #AI-savvy marketers are leaning into strategy-setting, #branding, #contentstrategy, #CX, and #marketingautomationstrategy #AMABCHAT 3/3

[Christina Inge @christinainge]

@amaBoston Those who know what AI can do in their jobs will be better positioned to identify those skills that #AI can't replace right now, and lean into those skills
2/3 #AMABCHAT

[Christina Inge @christinainge]

@amaBoston Learn to be comfortable integrating it into your work. The marketers who will struggle in the future will be those who don't understand what !AI can and cannot do. 1/3 #AMABCHAT

[Christina Inge @christinainge]

@amaBoston It truly is! There are so many opportunities in #AImarketing coming along. Our survey found that most #marketers are optimistic that #GenerativeAI will create #newjobs and increase #employment longterm #AMABCHAT

[Christina Inge @christinainge]

@amaBoston Get skilled at AI, especially prompt engineering. The next wave of #AI adoption, however, will be in marketing automation and data reporting. Building those skills is going to be critical. #AMABCHAT

[Christina Inge @christinainge]

@amaBoston We are here to make technology friendly, so give us a shout if you need #AIstrategy https://t.co/VZund3FzbA Proudly celebrating our 10th year serving businesses with #martech, #SEO, #webdesign, #emailmarketing, #socialmedia, and #branding #AMABCHAT

[Christina Inge @christinainge]

@amaBoston Most of the study confirmed what we are seeing at my agency, Thoughtlight. #Marketers are primarily using AI in content production. Whether it's brainstorming ideas or outlining blog posts, we are getting increasingly comfortable with #AI playing a role. #AMABCHAT

[Christina Inge @christinainge]

@amaBoston But movement is happening to improve that
In reply to Q2, In a nutshell, it works. It works extremely well at tasks where there was a strong need for what it accomplishes, which is to take rote, tedious tasks off our plates. #AI #AMABCHAT #AIinMarketing #AIInnovation

[Christina Inge @christinainge]

@amaBoston It eventually will, though right now, #AI is definitely #biased against candidates in #jobsearch

[Christina Inge @christinainge]

@amaBoston But right now, AI is actually perpetuating bias, so we are a ways away from that time. In the meantime, networking remains the way to get a job for most marketers. #AMABCHAT

[Christina Inge @christinainge]

@amaBoston More powerful AIs have the potential to be more accurate, and to help good candidates get to the top of the resume pile. AIs designed with equity and inclusion in mind can also help build a more diverse workforce by reducing the role of human biases. #AMABCHAT

[Christina Inge @christinainge]

@amaBoston Right now, candidates are frustrated with the ways that employers use AI. Good candidates are being eliminated by text analytics tools that can't truly understand candidates' skillsets; they are just looking for keywords. #AMABCHAT

[Christina Inge @christinainge]

@amaBoston So excited to be here!

[Christina Inge @christinainge]

Join me right now for my #AMABCHAT on #AI in #marketing with @amaBoston !

[Christina Inge @christinainge]

Deeply impressed by the brilliant research on aligning #marketing & #socialgood such as #sustainability at the #amasummer academic conference. So grateful to @NortheasternCPS for this opportunity

[Christina Inge @christinainge]

Boston area colleagues:
I hope you are enjoying the holiday weekend! I wanted to reach out to invite you to my 4th of July Party at my office in downtown Boston. It's on Tuesday at 8pm, to watch the fireworks for the 4th of July. There will be traditiona…https://t.co/JP6Q6DPahY