Christopher Ott

Writer of wrongs. Card carrying advertising creative. Full time agency copywriter, part time strategic planner. All round good follow.

[Christopher Ott @Christopher0tt]

If you're into whodunnit, murder mystery thrillers with big themes and a dash of black mirror (aka rn), then wrap your eyeballs around this! 'Elephant in the Dark' by Christopher Ott, available in Kindle and paperback editions on Amazon: https://t.co/bUi8CnNwzr

[Livibee @Livibeeee]

Ready for a stake out!

Come join me protect the glorious potatoes tonight from the Motherworld.

Earn a chip salary and win prizes!
🥔https://t.co/Gzb0h6L9Pp

#ad #RebelMoon #SmithChips

[XBOX ANZ @XBOXANZ]

VERY good things will come to one of you who deciphers this code 👀

[Christopher Ott @Christopher0tt]

@XboxANZ I won an Xbox Series X

[Christopher Ott @Christopher0tt]

Semi-attached Attention https://t.co/QUdPURrAKS

[Christopher Ott @Christopher0tt]

If you're into whodunnit, murder mystery thrillers with big themes and a dash of black mirror (aka rn), then wrap your eyeballs around this! 'Elephant in the Dark' by Christopher Ott, available in Kindle and paperback editions on Amazon: https://t.co/bUi8CnNwzr

[Christopher Ott @Christopher0tt]

What Sir John Hegarty and yours truly think about “team creativity”… https://t.co/d0gNZCthVW

[Eaon© @eaonp]

Laughing at most of these agency decks of ‘insights’ into consumers and COVID etc.
So completely and utterly banal they could literally have been made up by juniors without doing any actual research.
Hang on...

[Christopher Ott @Christopher0tt]

Surely, this is obvious: Now is a time to spend, not bend https://t.co/JjN7ZViATl

[Christopher Ott @Christopher0tt]

A second technique for producing (advertising) ideas. Or, how to have less derivative ideas. https://t.co/u0saBUchfv

[Christopher Ott @Christopher0tt]

How ad ideas have become the pins in Adam Smith’s eighteenth century assembly line. https://t.co/3BGWmLYugP

[Christopher Ott @Christopher0tt]

50% of Australian marketers have no formal marketing training - Ritson. That explains so much.

[Christopher Ott @Christopher0tt]

Ideas have become the pins in Adam Smith’s eighteenth century assembly line: The idea factory https://t.co/3BGWmLYugP

[Christopher Ott @Christopher0tt]

Should planners come up with insights independent of creatives, or is it a waste of time? https://t.co/3BGWmLYugP

[Christopher Ott @Christopher0tt]

What Buddha's poisoned arrow parable can teach us about the advertising briefing process... https://t.co/SgK5k0wZEU

[Christopher Ott @Christopher0tt]

(Advertising) creativity is as much about the ideas we choose not to pursue as it is the ones we do. #serviettescribbles

[Christopher Ott @Christopher0tt]

Marketing is out of touch with reality. How can we fix it? - The Commercial Works https://t.co/G4k8gzHCUc

[Christopher Ott @Christopher0tt]

Richard Shotton: If you want to earn consumers’ love, flaunt your flaws https://t.co/CDmEHEv3O8

[Christopher Ott @Christopher0tt]

What know-it-alls don’t know, or the illusion of competence – https://t.co/QYAAHJtO1Y via @aeonmag

[Christopher Ott @Christopher0tt]

How brands can grab more Headspace with consumers and become stickier in the years ahead https://t.co/rWR3B1iORt via @thedrum