Christopher Tuff

Author

[Christopher Tuff @christuff]

Surreal getting interviewed on @NYSE floor live.

[Christopher Tuff @christuff]

@DavidHGutman Yes

[Christopher Tuff @christuff]

This is the tsa line Monday March 23 at hartsfield in Atlanta. We have been in line since 3:00am and there’s one tsa agent for all of Atlanta precheck. Not many will see the front of the line- no sign of federal agents yet. Cluster.

[Christopher Tuff @christuff]

@upshine3 Octavious

[Christopher Tuff @christuff]

@ldcovert Yes!!!!

[ecomchigga @ecomchigga]

sat next to a guy on a flight who smelled like old money

rolex. tailored suit. reading a physical newspaper like it was 1987.

figured he was some finance executive or inherited wealth.

we got talking. I mentioned I sell stuff online.

he put down his newspaper.

"what kind of stuff?"

digital products. courses. ebooks. that kind of thing.

he smiled weird.

"I made $4 million last year selling a PDF about aquariums."

I thought he was messing with me.

he wasn't.

this guy is 61 years old. spent 30 years as an accountant. hated every second of it. retired at 55 with decent savings but nothing crazy.

his hobby was aquariums. had been keeping fish tanks since he was 12.

"my wife told me to start a blog so I'd stop boring her with fish facts."

so he did. wrote about aquarium stuff 3 times a week. water chemistry. tank setups. fish compatibility.

for 2 years nobody read it.

"I had maybe 50 visitors a month. all probably bots."

but he kept going because he had nothing else to do.

year 3, one article ranked on google. then another. then another.

suddenly he was getting 100K visitors a month. all people searching for aquarium help.

"I realized these people would probably pay for a complete guide. so I wrote one."

147 pages. everything about setting up and maintaining an aquarium.

priced it at $47.

first month: $6K
first year: $340K
last year: $4.2 million

from a PDF about fish tanks.

I asked about his marketing strategy.

"I don't have one. google sends people to my blog. blog mentions the guide. people buy it. I go play golf."

no email sequence?

"I have a newsletter. I send fish tips once a week. sometimes I mention the guide at the bottom. that's it."

no upsells?

"I made a second guide about saltwater tanks specifically. $67. people who bought the first one usually buy the second. that's my whole business."

no team?

"my wife helps with customer service. we get maybe 10 emails a day. most are just people showing us their tanks."

this 61 year old retiree built a bigger business than most "entrepreneurs" I know.

no ads. no funnel hacks. no growth strategies. no personal brand.

just mass expertise in one weird niche and patience to let it compound.

before we landed he gave me advice I didn't ask for:

"everyone your age wants to get rich fast. that's why most of you stay broke. I wrote about fish for 2 years before making a dollar. now I make more than I did in 30 years of accounting. speed is overrated. patience pays."

the plane landed. he grabbed his newspaper and walked off.

probably went home to feed his fish.

[Christopher Tuff @christuff]

@ldcovert Love this

[Christopher Tuff @christuff]

@Delta has totally dropped the ball… some of the worst customer service I’ve ever experienced. After 3 hours and trying to rebook they just ditch me

[Christopher Tuff @christuff]

As someone that flies @Delta every week I’m their biggest advocate but whatever is happening right now is NOT ok! They canceled my flight this morning with no options!!! Horrible delta

[BuccoCapital Bloke @buccocapital]

Software developer job postings over the last five years

Hard to find a crazier chart

[Sahil Lavingia @shl]

Will AI take your job?

If you worked this past weekend, no.

If you only work / think about work during “work hours”, then yes, AI will take your job. You’ve already expressed you don’t really enjoy what you do—and AI will be able to do it faster, cheaper, and with less suffering than you.

But if you worked this past weekend, because you couldn’t get an idea out of your head on how to do your job even better, you’re safe.

You love what you do.

AI can work, but it can’t love, nor innovate.

[Kurtis Lin @kurtisjlin]

Oof this really hits home. For those of us who struggle to make decisions...if it's a not a hell yes, it's a no!

[Christopher Tuff @christuff]

AI isn't killing human connection.
We are.
Kids today can text at lightning speed but struggle with eye contact. The more we rely on tech, the more we need to teach when to put it down.

[Restoring Your Faith in Humanity @HumanityChad]

4-year-old basked in unexpected stardom during his inaugural hockey game, leaving his family in awe 😊♥️

[Shawn Gorham @shawngorham]

Dads of daughters are loving this baggy jeans oversized 90s era

Husbands hate it when their wife adopt the same style

[Steven Heidel @stevenheidel]

new website, new typeface, new branding, same terrible model naming

[Mustafa Suleyman @mustafasuleyman]

If you're not already paying attention to this shift, you should be: the balance of compute is moving from pre-training to inferencing. We're seeing massive gains here from scaling up test-time compute, with no ceiling in sight

[GREG ISENBERG @gregisenberg]

my notes on getting rich and finding peace, in 1 page

[Christopher Tuff @christuff]

@aidancramer Would love to see this!

[Mike Conti @MikeConti929]

Four times in the last three weeks, Atlanta United has needed to win four different times to keep their season going.

They’ve won all four.

Three of those were on the road.

Two of those were against Miami.

[Kendall Baker @kendallbaker]

Well folks, I think I've found the "Photo of the Day." My goodness, what a shot of Gabriel Medina!

📸 Jerome Brouillet/AFP via Getty Images