Christian Johansson

Defy indifference with product brands through AI, design and direction.

[Christian Johansson @chrisyoh]

It tells you where the work hits hardest.

No waiting.
No panels.
No “we’ll get back to you in 2–3 weeks.”

It’s not here to replace full research.

It’s here to kill the unnecessary delays that slow teams down.

Want it? https://t.co/I6KPn1FQJD

[Christian Johansson @chrisyoh]

I built something every brand team secretly wants.

Because sometimes you need answers today,

Not after a 3-week panel delay.

The Carmex team at Winnetka Park did things right:

[Christian Johansson @chrisyoh]

It builds an audience of “people” with different

lived experiences
professional background
moods
creative biases

[Christian Johansson @chrisyoh]

I’ll stop sharing this case study soon.
It won’t be in my highlights.

Not pinned.
Not tagged.
Not SEO’d.

But for now, you can still get it here:
https://t.co/mkm9131Pn1

[Christian Johansson @chrisyoh]

You’re not supposed to notice this creative glitch.

But Disney pulls this kind of stuff.

Over and over. 👇🧵

[Christian Johansson @chrisyoh]

I had a repeatable creative system.

One that works like this Disney trick.

Quietly.
Consistently.
At scale.

[Christian Johansson @chrisyoh]

We helped Carmex do it.

Grab my playbook:
👉 https://t.co/mkm9131Pn1

[Christian Johansson @chrisyoh]

This isn’t laziness.
It’s Disney mastery.

[Christian Johansson @chrisyoh]

Brands can do the same.
You don’t need to start from zero.

Take what worked.

Reframe it.
Re-skin it.
Re-release it.

We’ve helped teams turn 1 animation into 5 campaigns..easy.

Reuse is a performance play.

[Christian Johansson @chrisyoh]

👆Contents:

• Leadership that build braver work
• Culture that doesn’t suck
• Systems of the most brilliant studios
• Storytelling that lands
• Clients psychology
• Tools, templates and cheat sheets

Grab it: https://t.co/G4aGvLZXok

[Christian Johansson @chrisyoh]

The brand machine eats creatives alive.

Deadlines
Cuts
Chaos

Most don’t survive.

We built teams that do, shipping 250+ videos in 4 weeks without killing the vibe.

Full breakdown:

How Bold Creative Survives the Brand Machine and Sticks.

DM if you want it.

[Christian Johansson @chrisyoh]

Your design production principles are f*cking tired if efficiency kills experimentation.

We played first.

Then gave Carmex 250 pieces of video in 4 weeks.

Comment “250” and I’ll share our creative ops.