KOL campaigns without on-chain tracking simply don't count anymore. Period.
Marketing can no longer exist by itself. It must be an integrated part of the entire project roadmap, working in lockstep with devs, PR, Market Makers, and CEXs. Always.
We have a client who just revealed they paid a globally known crypto influencer $37,000 for a single campaign last year... and got exactly one sign-up.
We know those KOLs well, because we used to make the exact same mistakes. KOL marketing as we knew it is dead.
What does it say about? Strategies change. The space is maturing, and only KOLs with true influence and the ability to actually drive change (TVL, users, engagement) will survive. Marketing, like the rest of the industry, evolves in cycles.
π€ Chronos DAO x Cware Labs
We're excited to announce our strategic partnership with ChronosDao β a #Web3 agency specializing in loan capital, secondary OTC deals, and post-TGE token markets.
Their team works closely with a global network of investors and funds, helping projects raise capital, build treasuries, and scale.
ChronosDao's community consistently features some of the most attractive OTC, pre-IPO, and secondary opportunities in Web3.
π Learn more:
Chronos DAO: https://t.co/MhufB3jYfU
Cware Labs: https://t.co/a61WSo2vk2
LATEST: β‘ BitMart is weighing a restructuring plan that pairs creditor distributions with a phased restart of some operations, weeks after announcing a full shutdown.
Reading Galaxy's recent research on venture capital in Web3 got me thinking about survivor bias in this space.
If you do the same thing I do β talk to VCs and clients day in, day out β you know exactly what I'm talking about.
Happy to chat, share what we have seen work, and point you in the right direction.
Because by the time a VC asks about your perps, the answer should already be a quietΒ "yeah, we've got that covered."
So you're raising funds postβTGE? Yeah, they're going to ask about your perps.
Part 1 - Why VCs care about perps:
Let us save you some trouble. Whether you are preβTGE or already trading, a VC will eventually ask about your perps market.