Chuck Mullaney

Father of 5 - Email Marketing and Inbox Deliverability Expert (25 years)

[Chuck Mullaney @ChuckMullaney]

@FynCas aff

[Chuck Mullaney @ChuckMullaney]

@georgesttock edit

[Chuck Mullaney @ChuckMullaney]

@AlfieJCarter agents

[Chuck Mullaney @ChuckMullaney]

@georgeclem OS

[Chuck Mullaney @ChuckMullaney]

@rom1trs motion

[Chuck Mullaney @ChuckMullaney]

Do you use Active Campaign? Do you have more than 30,000 subscribers?

[Chuck Mullaney @ChuckMullaney]

@LoganTGott claude

[Chuck Mullaney @ChuckMullaney]

@pmitu Blue Ocean Product 😆
https://t.co/32CHN7NJr9

[Chuck Mullaney @ChuckMullaney]

@ridimabuilds Safely wake up your unengaged email list without wrecking your sender reputation: https://t.co/aCiVa9K21D

[Chuck Mullaney @ChuckMullaney]

@Pauline_Cx Safely wake up your unengaged email list without wrecking your sender reputation: https://t.co/aCiVa9K21D

[Chuck Mullaney @ChuckMullaney]

@0xPrajwal_ Safely wake up your unengaged email list without wrecking your sender reputation: https://t.co/32CHN7OhgH

[Chuck Mullaney @ChuckMullaney]

@PLBompard Wake Cold Subscribers Safely https://t.co/32CHN7NJr9

[Chuck Mullaney @ChuckMullaney]

@heyblake I built something that might be useful if you're doing any kind of email marketing.

Free tool: I made a Re-Engagement Planner that shows you how many of your "engaged" subscribers are actually phantom engaged It's eye opening and completely free: https://t.co/qgK0N7xdjy

[Chuck Mullaney @ChuckMullaney]

Ok, free tool: https://t.co/wadxlgP4q4

ReengagePro Platform: https://t.co/32CHN7NJr9

[Chuck Mullaney @ChuckMullaney]

Most of your "engaged" email subscribers are ghosts 👻

Apple's Mail Privacy Protection inflates your open rates, so you think people are active when they're not.

I built a free tool that shows you how many are "phantom engaged." Links below 👇

[Chuck Mullaney @ChuckMullaney]

One of my clients had 65,000 subscribers in ActiveCampaign. Healthy open rates across the board.

The diagnostic tool flagged almost 40,000 as unverifiable.

Run your own numbers (brace yourself, its shocking).
https://t.co/fKyfALE1KX

[Chuck Mullaney @ChuckMullaney]

I wrote about this in depth recently. How to think about it and a framework for handling it: https://t.co/fwTw91UXhD (free, no opt-in, just a pdf with clarity)

[Chuck Mullaney @ChuckMullaney]

The deliverability risk of mailing contacts you can't verify? Real.

But there's another risk nobody talks about:
Some of those "unverifiable" subscribers read every email you send. Haven't clicked, YET.

Suppress them, and you lose $ you never knew was developing. Same bucket 👇

[Chuck Mullaney @ChuckMullaney]

https://t.co/fwTw91UXhD

A/B/C classification framework. 5 decision principles. 4 mistakes teams keep making.

Free PDF. No email required.

[Chuck Mullaney @ChuckMullaney]

What happens to the subscribers who faithfully read every email you send but never click?

Right now, they're sitting in the same bucket as dead contacts. And most of us are suppressing them.

I wrote a free paper about this. No opt in. No catch.

It's called Phantom Engaged.