Blake Emal

Free marketing tools @ positioning @ copywriting @

[Blake Emal @heyblake]

who’s the lunatic who made this free

https://t.co/EICsX3vcBp

[Blake Emal @heyblake]

the founder version of this is putting a price on your calls

the people who still book are worth the hour

everyone else gets a voice note

[@levelsio @levelsio]

Managed to dodge a call yesterday because guy kept pushing for "let's do a call"

I told him I will never ever do calls except with family

And we could send voice messages and video bubbles instead, so we did

10/10 win and everybody liked that

[Blake Emal @heyblake]

nobody is buying GTA 6 because humans made it

they're buying it because it's GTA

[Ethan Mollick @emollick]

Anyhow, in a little over a week we will see the release of The Last Human Game.

There will never be another AAA game at the scale of GTA 6 with no AI assistance. People will look back at an all-human game with a billion dollar budget and wonder how they did it, like the Pyramids

[Blake Emal @heyblake]

@craigburgess bro Coldplay catching strays over here

[Blake Emal @heyblake]

Need help w/ positioning, copywriting, or personal brand?

Book some time w/ me at https://t.co/DaARVkxoTa

[Blake Emal @heyblake]

@MattSwulinski @trypagetear I'd lean more writing than strategy. Anyone can make up a strategy (this has always been true) and test it out, but very few can write in a way that persuades AND stays true to brand voice

[Blake Emal @heyblake]

Which is why I still get clients for @trypagetear monthly even though “AI killed content”

[Matt Swulinski @MattSwulinski]

Marketing has two roles everyone wants to hire right now.

Head of Content and Head of Growth.

One knows what's worth saying. The other knows where to say it.

Put them in a room and each will say the other has the easy job.

(I'm the growth one. Content has the easy job.)

[Blake Emal @heyblake]

Please keep this a secret...

https://t.co/zr6VCgcAd0

[Blake Emal @heyblake]

tons of free marketing ideas just dropped:
https://t.co/EICsX3vKqX

[Blake Emal @heyblake]

Have used Typefully for a looooong time. SUper stoked for their team. They built an insanely beautiful product in a space with not tons of beautiful design/functionality.

Also HUGE that @stanleybystan acquired them - that's the best team a product like this could fall into the hands of.

A very rare double win on this one

[Fabrizio Rinaldi @linuz90]

We sold Typefully!

It's now part of Stan, the team behind Stanley (@stanleybystan), a Personal Head of Content.

Hard to believe it's been 6 years since @frankdilo and I started it as a tiny side project and an excuse to learn React.

With an amazing small team, it grew to 10k paying customers publishing 400k+ posts every month.

As with any online business, it's been a roller coaster, and our lives changed a lot along the way.

The thing I'm proudest of is the craft.

Even as many competitors came along, we kept our edge on polish. People kept recommending Typefully as the best UX in the space, and that's how we got this far organically, with almost no marketing.

Huge thanks to @tomchris, @rajatkapoor, and Gaile for caring about it as much as we did, and to all our past teammates who helped us get here.

And thank you to everyone who uses Typefully, many of you since day one. Your feedback helped us make it as good as it is.

Closing a chapter is always bittersweet, but it felt like the right time. We clicked with Stan's founders right away, over a shared vision and a love for well-made products, so I know Typefully is in great hands.

Frank and I have been building things together for over 12 years, and this is the first time we've sold a business without knowing what's next. It's such a fun and crazy time to build that picking the right thing is almost overwhelming. I'm sure many founders and makers can relate.

So we'll take it easy for a bit and recharge. I'm excited to finally have some bandwidth for other things, like cars and racing. But knowing us, I doubt we'll stay still for long ✌️

[Blake Emal @heyblake]

Need help w/ positioning, copywriting, or personal brand?

Book some time w/ me at https://t.co/DaARVkxoTa

[Blake Emal @heyblake]

I grew a company from 0 to $4M in a year

I've also led marketing at 3 multimillion-dollar companies

9 principles I still stand by:

1. The first minute of any marketing/sales convo belongs to THEIR problem, not your product

2. If they can't explain you to their boss, the deal is gonna die

3. Silence after a call is a next-step problem, you've gotta have your game plan for advancing them locked and loaded

4. Price surprises at the end create distrust you can't talk your way out of

5. Questions that kill your deals belong on your homepage - this is an excellent copy source

6. Proof screen + full feature tour is an unbeatable combo near the top of your page

7. Write the recap in their words, within an hour of the convo

8. Cheap buyers who want the full product are a support cost, not a win

9. Doing nothing is your real competitor on most mid-market deals

[Blake Emal @heyblake]

You'll know you've mastered something when it bores you and fascinates everyone else

[Blake Emal @heyblake]

if i were early in AI, giving the model “good notes” is the skill i'd practice rn

Context taste is a super underrated skill imo

[Blake Emal @heyblake]

Need help w/ positioning, copywriting, or personal brand?

Book some time w/ me at https://t.co/DaARVkxoTa

[Blake Emal @heyblake]

I run paid 1:1 calls with founders

some observations:

1. almost every "marketing problem" starts as a "what do we actually sell" problem

2. the founder can explain the product for 10 minutes but almost never can do it in one sentence

3. the best founders already know the answer to whatever problem - they just need verification or a last layering of good planning

4. most of them have changed their headline more times than they've talked to a buyer this month

5. their verified buyers and their "target ICP" are very often quite different people

-

P.S. if you want to book a 60-min session to crack distribution / solve marketing problems for your biz just DM me. Happy to help out.

[Blake Emal @heyblake]

grade your X hooks for free (go viral more often):

https://t.co/HUrJ9YAe3s

[Blake Emal @heyblake]

Paste this before you write your next product update:

"Write one product update post a marketer can steal the structure from.
I only care about a post people finish and save.

Facts I already have (paste notes):

- What shipped: [feature or change]
- Who it is for: [buyer]
- The pain or old way: [verbatim]
- The new method in one line: [method]
- One proof (count, reply, or demo): [fact]
- One question to ask the crowd (optional): [question]
- Link for the reply, not the post: [url]

Rules:

1. Open with the pain, the era, or the change. Do not open with the company name
2. Put the method in one plain sentence before any feature list
3. If you list features, max 3 bullets, each under 12 words
4. Quote our real copy word for word. No paraphrasing
5. Never invent a metric, date, or feature. If it's missing, write 'not in sources'
6. End with one clear ask or one free next step, not a summary
7. Keep the whole post under 220 words

Output the post ready to paste into X."

Run it once on your changelog

[Blake Emal @heyblake]

Need help w/ positioning, copywriting, or personal brand?

Book some time w/ me at https://t.co/DaARVkxoTa

[Blake Emal @heyblake]

The only landing page checklist you'll need

Bookmark this before you touch your next page.

[Blake Emal @heyblake]

read your cancel reasons before rewriting your homepage

Look for a promise the page made that the product didn't keep.

- pull cancel reasons from the last 90 days

- separate product limits, price complaints and things buyers misunderstood

- find the exact homepage line behind each misunderstanding

- rewrite it so buyers know what they're getting

- answer the most common mismatch in the FAQ

If the feature doesn't exist, pls stop making the sentence prettier

gotta fix the promise instead