Pagetear

Copywriting subscription for SaaS, agencies, and ecomm. DFY websites, landing pages, emails, ads, video scripts, + more. Join 45+ other happy clients!

[Pagetear @trypagetear]

@askOkara https://t.co/Vzsaex9KEm

[Pagetear @trypagetear]

To @Support - my account @heyblake was hacked and I can’t access no longer change my password or log in. Have reached out several times with the proper info you need to prove my ownership of the account but have received nothing back. Please help me recover my account!

[Pagetear @trypagetear]

Can someone please connect me to @nikitabier or support?

My account @heyblake was hacked and I can’t access it at all anymore. Have reached out a bunch of different ways via support but got nothing back.

[Blake Emal @heyblake]

Built something cool today:
https://t.co/ApRuA6Nv7q

LMK what you think

[Blake Emal @heyblake]

If you need a tax write-off to end the year:

Special holiday discount to end the year on @trypagetear and also on Founder Positioning.

DM me and I’ll hook you up

[Blake Emal @heyblake]

Beware positioning debt:

Your website is stuck talking to the buyer you had 18 months ago.

Back then, you sold to startups. 10-person teams. Individual contributors who found you, tried you, and bought you in a week.

Now you're closing mid-market deals at 500-person companies.

Procurement involved. Legal review. Six-week sales cycles.

But your homepage still opens with messaging designed for that original self-serve buyer.

And you wonder why enterprise prospects bounce after 4 seconds.

Well...

Your sales motion evolved. So did your product and ICP.

But your website didn't...

The homepage still emphasizes "get started in minutes" when your new buyer doesn't care about speed. They care about compliance, integrations, and whether you'll still exist in 3 years.

The features page still highlights workflows that matter to small teams, while burying the enterprise-grade capabilities that would actually close deals.

Your case studies still showcase 20-person startups when your prospects want to see logos from companies their size.

This is positioning debt.

And it compounds with every month you ignore it.

The fix is uncomfortable because it means admitting your website is a historical artifact. It requires rewriting from the buyer backward, starting with who you actually sell to today.

If your sales team has shifted their pitch in the last year, your website needs to catch up. Fast.

[Blake Emal @heyblake]

Pitch your SaaS in five words or less 👇

[Blake Emal @heyblake]

Shoot your shot!

Tag the company you want to work with + tell them what you’ll do for them.

Let’s make some EOY dreams come true.

[Blake Emal @heyblake]

🚨 1-time offer

I'm opening 5 spots for a 2-week content blitz.

You tell me everything you need strategized + written, and I get it done before EOM.

Great for:

- Big marketing campaigns
- Product launch
- EOY sales push

Things you could get done:

- Landing pages
- Email sequences
- Product launch copy
- Social media posts
- Ad campaign copy
- Video scripts
- Blog posts
- UX copy
+ more

DMs are open, closing this offer on Friday AM.

[Blake Emal @heyblake]

Is this idea dumb?

My current business model is a flat monthly payment of $4000 for 12-15 content projects per month (think: full landing pages, email sequences, ad campaign copy, video scripts, etc)

Don't think that option is going way anytime soon.

But I wonder...

What would happen if I added a new package?

- $16,000 for the whole year
- No recurring payment
- 2-3 copy projects per week
- Unlimited revisions
- Unlimited content types

So no monthly cost, just one big payment upfront.

Heavily discounted rate for doing annual (pays itself off after 4 months)

2-3 projects a week on average instead of 3-4.

For context, my clients are companies like VEED, Athena, DataRobot, etc. Mostly tech and SaaS who need an expert content/copywriter to totally handle copy for them across a ton of content types.

Is this a bad idea?

DM me if your company could use something like this.

[Blake Emal @heyblake]

Looking for 1 new client for Pagetear

If you’re a SaaS or Agency that needs to have content/copywriting totally handled for you…

Shoot me a DM

I help brands go from start to finish on:

- landing pages
- emails
- meta ads
- google ads
- thought leadership
- blogs
- lead magnets
- etc

[Blake Emal @heyblake]

looking for clients
copywriting for websites, emails, ads
$4000/m
12-15 major projects a month
async comms
no outsourcing
capacity is at 6/8 currently (2 more open)

[Pagetear @trypagetear]

Stop writing landing page copy like a lawyer.

Every extra word is a chance for your visitor to click away.

Cut everything that sounds like "innovative solutions" or "best-in-class platform."

Say what you do in words a 10-year-old would understand.

[Pagetear @trypagetear]

Your landing page should answer one question at a time.

Headline answers what you do.
Subhead answers why they need it.
First section answers how it works.

Stack the answers.

Build momentum.

Make clicking the CTA feel inevitable.

[Pagetear @trypagetear]

Some of the worst landing pages have "perfect" copy.

They fail because the copy talks about features while visitors care about outcomes.

"AI-powered analytics dashboard" → nobody cares
"See which campaigns make you money" → now we're talking

[Pagetear @trypagetear]

Most landing pages die in the middle.

Great hook.
Strong CTA.

But the middle is a graveyard of generic benefit bullets and stock photos.

The middle needs proof.

Show screenshots.

Share numbers.

Let your product do the talking.

[Pagetear @trypagetear]

You have 3 seconds to stop the scroll.

Put your strongest visual above the fold - a demo gif, a before/after, a customer result...

Movement catches eyes.

Static hero images get ignored.

[Pagetear @trypagetear]

Your email subject line has one job.

Get the open.

Everything else is a distraction.
Skip the clever wordplay.
Skip the emoji spam.

Write a subject line that makes them curious enough to click.

[Pagetear @trypagetear]

The best email copy sounds like a text from a friend.

Short sentences.
Personal stories.
Direct language.

If you wouldn't say it out loud, delete it from your email.

[Pagetear @trypagetear]

Every email should make one ask.

Read this post.
Buy this product.
Reply with your thoughts.

When you try to do three things in one email, people do zero things.