Cillian O'Reilly

Looking at the creator economy through a behavioural science lens

[Cillian O'Reilly @CilReilly]

Hi! I'm Cillian (Pronounced Killian)

Here's some things about me:

• I've been video editing for over 15+ years now
• I once judged on a Microsoft TV game show
• I somehow have a million followers on Tiktok
• And I love love love talking about YouTube!

So expect me to talk alot about YouTube on here! 😂

[Cillian O'Reilly @CilReilly]

@robertoblake A perfect answer. Thanks Roberto!

[Cillian O'Reilly @CilReilly]

@robertoblake What would you say is the best way for video editors to protect themselves?

[Cillian O'Reilly @CilReilly]

@Maiveon Let’s go congrats!!!

[Cillian O'Reilly @CilReilly]

@wono_strategy 🙏

[Cillian O'Reilly @CilReilly]

@dvdaltizer No idea where you would get it in the states. Most likely a foreign import shop. But highly recommend Barry’s tea.

[Cillian O'Reilly @CilReilly]

If this thread was helpful, share it with your content creator friends to stay ahead of the game.

[Cillian O'Reilly @CilReilly]

What's the #1 factor behind viral videos?

Is it the idea, packaging, or intro?

No! It's how you end your videos.
Here's why:

[Cillian O'Reilly @CilReilly]

So remember, always end your video on a high note. Avoid a lengthy CTA to leave viewers with a satisfying, memorable experience.