Cinematic Slant

Bringing you a unique perspective on all things movies. From @ChrisThilk and @nolanthilk.

[Cinematic Slant @cinematicslant]

THE MOTHER has been sold by Netflix less on the merits of the movie and more on the appeal of Jennifer Lopez. https://t.co/8OOkmhQ8AH

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The GUARDIANS OF THE GALAXY VOL. 3 marketing campaign assumes we've been emotionally invested in these characters for the last 10 years. https://t.co/lGXCSqRU96

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The biggest thing the marketing of ARE YOU THERE GOD? IT'S ME MARGARET has going for it is the solid endorsement of Judy Blume herself. https://t.co/ZQgSjoHAZZ

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It's not just that there are lots of movies being made about the origins of consumer products. It's that those movies act as commercials for the products themselves. https://t.co/Dg7vAVdMGs

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The QUASI marketing campaign isn't concerned with the story but focuses on the Broken Lizard brand of comedy, which is just fine. https://t.co/ZK77VFMEMe

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The chemistry between the two leads forms the foundation of the marketing campaign for GHOSTED, out this week on Apple TV+. https://t.co/0XbRH5s0UC

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The EVIL DEAD RISE marketing is at its best when it offers something unique and rises above the rest of the horror genre. https://t.co/cJDw0qxs0V

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RENFIELD's marketing was lots of fun but the lack of clear genre and tone could confuse audiences. https://t.co/Divn3srxYd

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AIR's marketing campaign benefits heavily from positive word of mouth and the way Affleck and others have sold it as a unique story of a very famous brand. https://t.co/DtBa03vgnx

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The marketing for DUNGEONS & DRAGONS: HONOR AMONG THIEVES sells a movie filled with adventure, charm and humor. https://t.co/2ziuHVI6T4

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I managed to almost completely avoid any block or stacking metaphors in my recap of the marketing for TETRIS, hitting Apple TV+ this week. https://t.co/ctHk7ng6d0

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The marketing of A GOOD PERSON sells a gentle, funny movie about grief. https://t.co/xYGtrBnZIF

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JOHN WICK CHAPTER 4's marketing ended on a sad note but otherwise featured lots of great moments buoyed by Keanu Reeves' direct appeals to fans. https://t.co/S5iQOhKzg0

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I watched LEGAL EAGLES recently and am wistful for a time when movies were this charming. https://t.co/8mIldgg231

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SHAZAM!: FURY OF THE GODS faces some substantial challenges but the marketing campaign largely ignores those and goes for the fun. https://t.co/laote6uDGx

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65's marketing was good, if not extensive, and did what it could to overcome the issue of not being part of an established brand. https://t.co/w5jd6r6R7W

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The SCREAM VI marketing campaign effectively sells what looks like an enjoyable horror movie full of surprises but the self-aware fun of the original is hard to find. https://t.co/bDdGaIz2mC

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Michael B. Jordan dominates the CREED III marketing campaign, just as he should and to great effect. https://t.co/bn7EUlOab1

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I have some thoughts about the kinds of incidents AMPAS is preparing for with its Oscar rapid-response crisis team. https://t.co/5HEsCMBrF3

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The marketing of COCAINE BEAR is every bit as insane as the title of the movie would suggest. https://t.co/TCZm4UvkIH