Cinemora · Video, Websites & AI

We edit videos, build websites and set up AI agents for ambitious brands. Posting the marketing moves behind brands that won. Your first piece is free.

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12 days of reading homepages of startups that just raised:
1. One still showed the template's sample team.
2. One had 39 words in total.
3. One never named a single person.
4. Two were a logo and nothing else.
The money came in. The first screen hadn't caught up.

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When a small office loses its receptionist, who answers the phone in the weeks before the new one starts?

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A startup that just closed its funding round had 39 words on its homepage. Founders: how many words does yours have, and how many of them say what you actually do?

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Owners who posted a receptionist job this month: how many applicants actually showed up to the interview?

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Investors just put tens of millions into a startup that answers phone calls for plumbers and HVAC companies. Owners: when a call comes in after 6 PM, who picks it up at your place?

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Owners: how many calls did you miss last week, and how do you know?

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Since 19 Oct I've rebuilt 18 startup homepages as concepts, using only what was already on each company's site. Founders: if a stranger read only your first screen, what would they get wrong about you?

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A job post for a receptionist is a business saying, in public, that calls are getting missed. Owners who hired a front desk this year: what finally made you do it, and did it fix the problem?

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In October I read the Google hours of 39 local businesses: plumbers, movers, dentists, vets. The middle one is closed 117 of the 168 hours in a week. Owners: when a new customer calls at 9 PM on a Tuesday, who picks up?

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A post with 155K views told people to start emailing local businesses about their outdated websites on 1 Nov. So a lot of owners will get the same pitch this week. Owners: what would make you open one of those emails instead of deleting it?

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In October I rebuilt 14 startup homepages, each from the company's own words. The hardest call was the same every time: is the page for the buyer or for the next investor? Founders who raised this year, which one is yours written for?

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@StudioEMita Agreed. The broken mobile booking form is a good one, because the owner almost never sees it: they check their own site on a desktop. When you name a problem like that in the first line, do you send a screenshot of it, or just describe it?

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Owners don't buy a website. They buy more calls, fewer no-shows, or less time on the phone. A pitch that opens with the site and the cost gets dodged. One that opens with a problem they already feel gets a reply. What did your first client actually hire you for?

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@noahiglerSEO The lease in the business's name is the step owners skip, and it's the first thing a reinstatement asks for. Do you see more suspensions on brand new profiles, or on old ones the day someone edits the address or category?

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@bloggersarvesh Step 2 is where most service pages leak. The page sits at 8 for a query it mentions once, in the footer. When the top 3 for a local query are Yelp and Angi instead of real businesses, do you still compare against them, or skip to the first actual competitor?

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AI agents are starting to find and book services for people. One test for any business site: paste your homepage into a plain text note. If your hours, your area and how to book aren't in that text, a lot of AI tools won't find them either. Does yours pass?

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@coreyhainesco What was the first thing you built that you used to pay a developer for? That moment seems to be where the marketer brain flips into the builder one.

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@matt_gray_ Taste is mostly reference. I check every page I build side by side against one I'd be jealous of, and it's humbling how often mine loses the first round.

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@JoyanneHawkins Is it the category pages ("plumbers in Tampa") or single business listings? Single listings would worry me more for owners, since plenty of those were never claimed and haven't been touched in years.

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@neilpatel For local businesses the most defensible spot is the boring one. AI answers lean on the Google Business Profile for hours, phone and category, so a stale listing gets repeated with total confidence. Fix that before chasing mentions.