LISA reportedly earned an estimated £9 MILLION during the 2026 FIFA World Cup through performances and high-value brand endorsements, according to The Sun.
“The World Cup amplifies Lisa’s already enormous global appeal and introduces her to mainstream sports audiences, increasing her value to international brands.”
Lisa became the first nonethnic Korean trainee at YG Entertainment—for all intents and purposes, pop star boot camp—when she moved from Thailand to South Korea at 14 years old:
“I had to start from zero, but I felt like I really wanted to do this.”
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There is Lisa, the confident pop star who speaks with ease about performing, acting, and making music. And there is Lalisa, her more private self: sweet, a little bashful, yet assured in what matters most to her—her health, her family, her privacy, and maintaining a boundary between her public image and her personal life.
And yet, the star insists those two versions of herself are not so different.
“Lisa or Lalisa, it’s still me.”
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“I feel like after I came out and talked about how there’s no privacy for me, [fans] now respect that a lot more,” Lisa tells Vanity Fair.
She loves her fans and loves meeting them in public spaces, “but they know that being in this position is not easy. Sometimes it’s just a little too much, and sometimes I just want to be normal.”
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To much of the world, Lisa is one of the biggest stars on the planet.
But in person, her mega fame can be surprisingly easy to forget—until moments like the one ‘The White Lotus’ producer David Bernad recalls from a night out in Los Angeles.
“At some point I turned around and every single person in that club was staring at us,” he tells Vanity Fair. “Five hundred people just staring at Lisa. It was this moment in which we were like, ‘Oh yeah, she is one of the most famous musicians in the world.’”
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Presenting our Summer Issue cover star, Lisa.
As one fourth of Blackpink, Lisa became one of the most famous pop stars on planet earth. Now, after a role on ‘The White Lotus’ and with a sold-out Vegas residency on the horizon, she is aiming to become K-Pop's first true crossover success.
Can "the Princess Diana of Thailand" make it in America? https://t.co/253nRs2gFu
Less than an hour after her FIFA performance, Lisa is #1 trending on X worldwide, #1 on Weibo in China with over 1.4M searches, and #1 on Melon search in Korea 🔥
LISA OPENING CEREMONY
#LISAXGOALS#LISAxFIFAWorldCup