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@Hobo_Web Really curious how this plays out. Are you tracking how long it takes the AI Overview to swap sources, if it does? That lag would be useful data on its own.

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@Digi_Ingenuity Two lanes is the right way to think about it. For small businesses that's actually good news, because the cited lane is mostly earned with listings, reviews and clear service pages, not ad budget.

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@DavidGQuaid The buyer's guide point fits what we see in local too. The pages that get cited are mostly roundups and directories, so getting into the guides that already get cited seems to beat writing yet another listicle of your own.

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@foley_seo It's even rougher for local businesses. When we tested 15 'best X in [city]' answers on Perplexity, only 28% of the cited sites were a local business's own website. Most of the credit went to directories.

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@alexgroberman This is the part most business owners miss. Checking only ChatGPT tells you about one engine. Asking the same question in 2 or 3 of them and comparing the source lists is a much more honest picture.

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@DanielSmidstrup Do you know anyone doing it the old fashioned way?

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@aiwithadb Yes. Time would be the only obstacle

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@anah_sahh Did you find claude?

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@kamilbaranek_ ChatGPT is the Iphone equivalent in this industry. people like to say "i use ChatGPT"

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@anah_sahh i think it would take a huge amount of effort for sure.

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@_junaidkhalid1 402K impressions vs 181 visits from AI chatbots is a wild gap. Visibility without clicks seems like the new normal.

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@PeterDrew This is the right approach. Look at who's already cited and work backward. For local services, it's usually directories first, so getting listed there is often the fastest win.

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@cyoungmarketing Appreciate you reading the actual study. So many AI search 'stats' are just screenshots of screenshots.

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@RickyDPR 100%. And the basics carry into AI answers too. In our test, Perplexity leaned hard on Yelp, BBB and Thumbtack for local picks, so those listings matter more than ever.

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@ConnorGillivan Great list. 'Citations' is the one I'd tell local businesses to start with. We tested 15 'best plumber/dentist/roofer in [city]' searches and 64% of cited sites were directories, not the businesses themselves.

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We asked Perplexity "best plumber / dentist / roofer in [city]" 15 times across 5 US cities.

134 sites cited. 64% were directories and review sites. Only 28% were a local business's own website.

AI search has a front page, and most small businesses aren't on it.