6 Content Marketing Plays Inspired by Basketball Madness - Every March, basketball madness infiltrates offices, bars, restaurants, and even a cable-channel wedding dress show. That doesn’t mean people are interested in every slam dunk, 3-point shot, o... https://t.co/uF4KfzUzUX
Road Map to Success: Creating the Content of Your Audience’s Dreams - In 1995, Steve Jobs was interviewed by Robert Cringely for a PBS documentary, Triumph of the Nerds. During the on-camera discussion, the future Apple CEO reflected on the notion tha... https://t.co/dCMeZlElun
Words That Convert: Test, Learn, Repeat - If you had a magic lamp for your content marketing, what would you wish for? More e-book downloads? More subscribers? More customers? Whatever you wish for, chances are, it amounts to boosting the conversion r... https://t.co/h74iFtDzRi
4 Google Tips Marketers Can’t Afford to Miss - Have you heard Google’s thunderous bellow? It’s shouting: “Hey marketers! Yeah, you guys, the ones producing all the content. SEO is still really important.” Here are four recent instances of this: 1. Goo... https://t.co/DvMMGxZdMg
Stories, Filters, and Bots: What You Need to Know Now - Editor’s note: This post was co-written by Clare McDermott, Mantis Research co-founder and chief research officer. Keeping up with what’s new and exciting in social media can feel like a sprint. ... https://t.co/MsmyHTcNnM
Tech Marketers Think Outside the Buyer’s Journey [New Research] - Are technology marketers moving away from creating content for the buyer’s journey? The CMI research team found ourselves asking this question as we analyzed the data from our eighth an... https://t.co/wL9RvCIg5m
How the Best Newsletters Get – and Keep – Readers’ Attention - Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not on... https://t.co/HyalfxRToe
7 Fixes for Common Writing Mistakes [Examples] - Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. All you do is sit down a... https://t.co/mMVflOEEYT
Do Agile Marketers Wear the Quality Content Crown? - Now that we’ve officially declared quality victorious over its long-time nemesis quantity, I’d like to propose that we also retire the well-worn phrase, “Content is king.” Instead, I’d like to propo... https://t.co/G9JTpUT3jb
How to Make Your Content More Readable - Your team has created, socialized, and measured content in just about every possible way … except for one of the most important metrics: how your audience is engaging with the words. You want visitors to find i... https://t.co/xXOBWfnQ0y
A 30-Minute Hack for Nonprofits to Improve Their Content Marketing [New Research] - Nearly all nonprofit marketers would benefit greatly by taking one month to power up their content marketing programs. That’s a logical conclusion based on the respons... https://t.co/OISAVrH5y5
Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan - Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mant... https://t.co/B193d9pZb5
Ready to Go Live? All You Need to Know Now - Live video is a great way to grow your community and show up on a more human level. Unlike regular video, the live format feels less rehearsed and edited, plus it shows up in your followers’ streams in a di... https://t.co/ffw60UfJzy
Content Definition: What Are We Even Talking About? - How do you define content? Does everyone on your team agree with your definition? Do the people on other teams define content the same way? Sure, there’s a dictionary definition for content (in fac... https://t.co/1HfibfVDEB
What One Brand Did After It Created a Top 10 Blog - What would you do with a blog that averaged 150,000 monthly views? Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume ou... https://t.co/m2RmbwIjSN
How a Winery Crushed Its Content Marketing With Video - Do you wish your videos made more of a difference for your business? Do you find yourself running out of ideas for videos your audience will love? Ever wonder what it takes to make a video so goo... https://t.co/fZk1nMXcul