Casey Simmons

[Casey Simmons @cjsimmons00]

@MichaelScr73873 Interesting article! Interesting viewpoint that advertisers will use temporary content (like stories) for promotions, flash sales, and time sensitive deals. I think this is definitely a possibility. #MKTG475

[Casey Simmons @cjsimmons00]

@jacktsherwin I agree that while AI does have some benefits, it could be detrimental to today's youth. Parents/teachers/adults should be prepared to talk to kids about AI and help them understand it. #MKTG475

[Casey Simmons @cjsimmons00]

"Successful marketing needs originality and a creative spark only humans can possess." Read this article to learn more about why AI will never be able to fully replace marketers! #MKTG475
https://t.co/zIVDiJjRQf.

[Casey Simmons @cjsimmons00]

@taylor_nutter_ @blairadowler I agree that AI can be a helpful tool for marketers. However, I believe that companies who transition to only using AI for their marketing initiatives will fail. #MKTG475

[Casey Simmons @cjsimmons00]

@Derrickwvu @blairadowler I agree that companies who continue using real people as their marketers will be the most successful. People like to relate to content, and I believe using AI takes some of the relatability away. #MKTG475

[Casey Simmons @cjsimmons00]

@blairadowler Social media is such a huge aspect of everyone's lives today, so I believe social media marketing will become the main form of marketing for most companies. I do believe AI will become more popular, but companies who do not rely solely on it will be more successful. #MKTG475

[Casey Simmons @cjsimmons00]

Instagram has added a “notify sticker” which will help users stay engaged with their favorite brands! #mktg475
https://t.co/cpB8EQqZuT

[Casey Simmons @cjsimmons00]

@maddiebushman28 #mktg475 while this isn’t snapchats best feature, I do think it will help increase engagement with its users.

[Casey Simmons @cjsimmons00]

@gginskeep Interesting article! Sounds like every business should have an application like this to manage all of their social medias! #mktg475

[Casey Simmons @cjsimmons00]

@gginskeep @blairadowler #mktg475 I also want to advise my client to market toward a new demographic group - tourists. I feel like they are currently missing a large audience that they shouldn’t be.

[Casey Simmons @cjsimmons00]

@shayla524739850 @blairadowler #mktg475 I also believe my client could greatly benefit from posting short videos. I think videos definitely increase engagement.

[Casey Simmons @cjsimmons00]

@blairadowler #mktg475 I will suggest that my client create a tiktok account. Living in and nearby tourist locations, I believe tiktok could open my client up to a whole new target audience that it may be missing out on currently.

[Casey Simmons @cjsimmons00]

@BOOMjakalaka I think this is a great update. It should be disclosed when AI is being used. As said though, this being effective will depend on Meta’s ability to detect AI generated content. #mktg475

[Casey Simmons @cjsimmons00]

@maddiebushman28 This is interesting. I agree that with the potential ban, tiktok is trying out everything they can. #mktg475

[Casey Simmons @cjsimmons00]

Talking about social media strategy, this article talks about 8 social media marketing mistakes to avoid! Check it out. #mktg475

https://t.co/kahnBz3P0C

[Casey Simmons @cjsimmons00]

@Ashley_Grimme @blairadowler Wow! I had not heard about this. It shocks me that someone didn’t express concern before this was published. #mktg475

[Casey Simmons @cjsimmons00]

@hlf00002 @blairadowler Great example, Heather! This is an important reminder for brands to look at who their target audience is. If they had looked at this, I don’t think they would have had this huge fail. #mktg475

[Casey Simmons @cjsimmons00]

@blairadowler One brand that comes to mind is Biore. They partnered with a Tiktok creator to promote their products. She did a “get ready with me” video using Biore’s products, while talking about mental health. Customers took this as the company capitalizing on people’s struggles. #mktg475

[Casey Simmons @cjsimmons00]

@LorinRexro80721 Good for Florida! I think this is a much needed bill, and it will do much to protect the children. I agree with @taylor_nutter_ and wonder if other states will follow. #mktg475

[Casey Simmons @cjsimmons00]

@BOOMjakalaka Interesting article! While social media marketing is supposed to be cheaper for small businesses because they can create their own content and not have to pay for traditional advertising, it sounds like for bigger businesses, social media marketing may be more expensive. #mktg475