Carla Kavinta

[Carla Kavinta @ckavinta]

For my #CX19 and #soschulmedia friends and @DrGiesler & @DrVeresiu: check out what marketers are tweeting about! https://t.co/WR0YnOFcnT

[Carla Kavinta @ckavinta]

Listen. Predict. Produce. Interact. Today in #CX19 with @DrGiesler we learned about how marketers can create a world class consumer AI experience. First: Map tech capabilities to experiences. Second: Respond to perceived threats by improving design.

[Carla Kavinta @ckavinta]

“Place can shape, drive, or constrain what consumers do or do not do.” Another one-liner from #CX19 with @DrGiesler.

[Carla Kavinta @ckavinta]

Corporate brands can learn from community brands like the Twilight (movie) brand community to achieve long-term marketing objectives. Thinking about how we can use CGC strategies within our funeral home #socialmediamarketing plans! #soschulmedia with @DrVeresiu

[Carla Kavinta @ckavinta]

#CX19 @DrGiesler Check our this surprising article about how Airbnb borrowed inspiration from the movie industry to create their epic vacation experiences! https://t.co/TPLyCOK029

[Carla Kavinta @ckavinta]

Great #CX19 class with @DrGiesler discussing sociopolitical, identity/emotional, and cultural factors that marketers can use to reinforce, rise above, or ridicule populist worlds! Nice work to both teams on dissecting these factors within the context of Tesla! 👏🏼

[Carla Kavinta @ckavinta]

To my dear friends in #soschulmedia, #CX19, @DrVeresiu and @DrGiesler - for our upcoming projects, if you want free, unique and quirky high-res images, check out https://t.co/p3auLemh80

[Carla Kavinta @ckavinta]

Very extensive #soschulmedia class tonight with @DrVeresiu on market research and analytics. Speaking of @hootsuite, check out their social ROI calculator! https://t.co/GW6pT3LPTd

[Carla Kavinta @ckavinta]

Readings on #netnography for our #soschulmedia class with @DrVeresiu will be useful to help us uncover truthful and unbiased customer sentiments through the analysis of online interactions. Curious to see the insights we glean from the data.

[Carla Kavinta @ckavinta]

@aabhinavsinghvi @laura_damiani @DrGiesler @Ghazorld77 Yes! This is the article we were referring to. :)

[Carla Kavinta @ckavinta]

Thanks for all the insightful feedback on our Travel Reimagined concept, #CX19 class! @DrGiesler has us deeply entrenched in #customerexperiencedesign. Looking forward to the next round of poster presentations! #learningisfun

[Carla Kavinta @ckavinta]

Perfect timing: my #CX19 blog piece was on Redesigning Higher Education. Learned this morning that @RBC in partnership with @riipen launched an experiential learning program for students which embeds real-world industry projects into academic life! https://t.co/MH8OJ6YyO8

[Carla Kavinta @ckavinta]

In #CX19 with @DrGiesler, we saw companies that found a way to successfully bridge the gap between the populist and mainstream world. Next step: applying this to our career journeys.🤯On that note, maybe this will help find your #passion: https://t.co/nxt5w4RZhE!

[Carla Kavinta @ckavinta]

Great lecture this week by @DrVeresiu in #soschulmedia - learned some tips and tricks on how to build your #personalbrand. Key takeaway: using storytelling and the hero’s journey approach can be transformational!

[Carla Kavinta @ckavinta]

To my #Entrepreneur friends @SchulichSchool: Found an exceptional article about how to (ethically) spy on your competition. 🕵️‍♀️#soschulmedia #CX19 https://t.co/mG1vsSrV3W

[Carla Kavinta @ckavinta]

In #CX19 with @DrGiesler we dug deep into how companies can anticipate and invert doppelgänger brand images to create a better #customerexperience. Also: got a sneak peek on each group’s ideas. Excited to explore how #VR can transform the #travel industry! 🏝

[Carla Kavinta @ckavinta]

Our #soschulmedia class with @DrVeresiu had me thinking about how B2B brands can measure the impact/ROI of #socialmediamarketing. Brand lift studies and #DataAnalytics come to mind but what else can we do to show value?

[Carla Kavinta @ckavinta]

Great discussion this week in @DrGiesler class about how empathy can drive success in platform cos. Excited to see how we are applying these #CX19 lessons at work! @RBC