1. Belift is ruining Enhypen’s career.
2. Belift is the reason the boys are getting hate comments from antis, solos, and OT6s.
3. Belift is overworking Enhypen.
4. Belift isn’t protecting its artists’ privacy. They never provided better security at airports and public events
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Y’all are just nasty pretending like that hyphen meant nothing all these years. Your hatred for Heeseung made it so easy for you to accept anything new that Belift pulls. You can’t build 6 years of concept around the word “connection” then strip it away on a random day like it meant NOTHING. This isn’t about liking or not liking it, it’s about taking away the very core of the group and what kept us and the members connected for so long. And if the “EN” was really in the hyphen like you guys like to pretend it is they wouldn’t have changed the descriptions. Stop swallowing everything that Belift shits just to not agree with us. But again, y’all wouldn’t know the meaning of connection, and you’ve proven it more often than not.
how ironic that at a time where so many individuals feel so disconnected from the boys for many different reasons, that belift decides to remove the hyphen.
You know #those ppl being happy about the rebrand only confirms that they will swallow literally anything that the company does. They have no backbone nor any nostalgia. they are robots incarnate. they neither have feelings nor the capability to talk about how unnecessary it is
“it’s just a logo change” do you even like enhypen? the hyphen represents so much and to just change it out of nowhere like this is insane. it represents the connection between the members and fans, all the songs with a hyphen in the title, the hand sign during their greeting
This company is BROKE/in debt.
They are trying to make it seem like they are in control by removing Enhypens history and rewriting it. We won’t let them do that, the members work so hard these past years as a group.
HYBE today reached a new negative record. On March 10th, Hybe's actions were worth 351.500 KRW. Today, June 22nd they fell down to 195.100, this is a drop of 44.5%. Since February 19th, which is the day hybe's actions reached the highest value ever, the stocks went down by 51.7%
People being happy abt, “New era, new debut, new Enhypen”
But do you realize how heartbreaking that sounds?
ENHYPEN wasn't built yesterday. We spent 6 years connecting to the name, the story, the meaning, to them.
Now, I feel like a stranger in the home I've lived in for years
so what exactly was the point of i-land and making their WHOLE image about connection and fate if on some random tuesdays, after 6 whole years, you decide to erase all they have built together
rebranding the entire group and removing the HYPHEN, the part that CONNECTS the members, is just pure disrespect to enhypen and what they’ve built together.
104 days have passed since the announcement of his departure and the message on the protest trucks outside HYBE remains unchanged, no matter how much others try to push a different agenda, our demand is still the same, solo work and group commitments can exist side by side.