1. Content creation won’t lift African youth out of poverty. Likes don’t pay rent. Views don’t build factories.
We’re confusing visibility with empowerment.
2. You can have 1M followers and still be one bad month away from broke. That’s not wealth. That’s attention.
Attention is volatile. Jobs are not.
3. What Africa needs is real economic infrastructure:
>Manufacturing plants
>Agro-processing factories
>Skilled trades
>Industrial jobs that pay monthly, not per viral video
4. Content creation is a side hustle, not a national economic strategy. If your whole plan is “go viral,” you’ve already lost to the algorithm.
You need industries that create thousands of jobs at once, not one creator at a time.
5. Stop selling African youth the dream of being an influencer. Start building them factories, skills, and industries that create real wealth.
Algorithms won't build a country. Factories do.
DSTV viewers are getting a hard lesson in how global takeovers work 📚
mergers & acquisitions is affectionately known as "murders & executions" for good reason
Canal+ is a $$4bn ruthless cost cutting & revenue churning machine -- no content is safe
expect MUCH more pain 💔💔