clapp.

developing digital strategies and products - consulting leading publishers and brands! founded by @heikoscherer

[tchop™ - Content. Community. Engagement. @tchopit]

🎄 Merry Christmas to all! 🎅 Wishing you joy, love, and warmth this holiday season. ❤️✨ This will be our last post on X as we shift our focus to other platforms. Thank you for the memories and support here—see you in the bsky! 🌟🎁 #MerryChristmas #NewBeginnings

[tchop™ - Content. Community. Engagement. @tchopit]

Are you building an audience or a community? 🤔

There’s a difference!

As @DavidSpinks points out:
↳ Audience = Helping people
↳ Community = Helping people help each other

We believe the future lies in creating communities that encourage interaction and collective growth.

Let’s not just connect, let’s empower!

Ready to empower your community? Let’s discuss how tchop™ can help!

#community #communitybuilding #audienceengagement #communityfirst #onlinecommunity #communityplatform

[Heiko Scherer 📲🇺🇦 - tchop.io @HeikoScherer]

Creators should rightfully own their community, not merely rent it from big platforms.

Building a loyal following should come with control and autonomy over the space you cultivate.

Let's shift the power dynamics back where they belong!

[Heiko Scherer 📲🇺🇦 - tchop.io @HeikoScherer]

Get ready for a new era of audio news! According to Axios, The #NYT will soon offer most of its articles via automated voice. With AI-generated voices, you'll have the option to choose between full reads or short summaries. But what does this mean for publishers and media?

[Heiko Scherer 📲🇺🇦 - tchop.io @HeikoScherer]

Always worth a listen.. after more than 10+yrs working with media and publishing cos, I would not recommend that these brands become tech companies. But they should learn how to use and leverage tech smartly. https://t.co/HgUGv1uWUI

[Heiko Scherer 📲🇺🇦 - tchop.io @HeikoScherer]

Innovation in journalism is coming from the bottom up.. so true 👏

[Heiko Scherer 📲🇺🇦 - tchop.io @HeikoScherer]

@tchopit Really great one by @mikeorren

[tchop™ - Content. Community. Engagement. @tchopit]

Soo true: "Build newsletters into your apps! Instead of hitting send on email to compete with every other horrid thing making its way to your reader’s inbox, hit send on the push notification to readers to the experience." https://t.co/OZ1dSg6DMY

[tchop™ - Content. Community. Engagement. @tchopit]

Wake up media industry, tech is not going to save you! "Silicon Valley Ditches News, Shaking an Unstable Industry" https://t.co/aeing3CZac

[tchop™ - Content. Community. Engagement. @tchopit]

10 reasons why sports brands should invest in communities they fully control and truly own | tchop™ blog https://t.co/dEpGW3karv

[tchop™ - Content. Community. Engagement. @tchopit]

8 reasons why you should build your own community | tchop™ blog https://t.co/muGoG8mzCj

[tchop™ - Content. Community. Engagement. @tchopit]

8 reasons why you should focus on building a community that you truly own!

Building their own communities can offer publishers numerous advantages over relying solely on third-party social media platforms.

Here are 8 great reasons why this is key:

1. Control Over Content and Data

Ownership:
Having their own community allows you to have full control and ownership over the content and data generated.

Data Privacy:
You can ensure the privacy and security of their user data without being dependent on the policies of external platforms.

Customization:
You can customize the user experience, content, and interactions based on their audience’s needs and preferences.

2. Direct Relationship with Audience

Engagement:
Direct engagement with the audience allows for building stronger relationships and understanding their needs and preferences better.

Loyalty:
A dedicated community can enhance brand loyalty and create advocates who can further promote the brand, your main subscription or membership program

Feedback:
Direct feedback from the community can be invaluable for improving products, services, and content.

3. Monetization Opportunities

Diversification:
You can explore various monetization strategies like subscriptions, memberships, or selling merchandise directly. A community is a great add on.

Ad Revenue:
If its your own community, you can control ad placements and keep all ad revenue, instead of sharing it with social media platforms.

Sponsored Content:
You can work directly with sponsors for content partnerships without restrictions from third-party platforms.

4. Algorithm Independence

Visibility:
Content visibility is not subject to the changing algorithms of social media platforms.

Reach:
Publishers can ensure that their content reaches all members without being filtered or limited by external algorithms.

Consistency:
The user experience and content delivery remain consistent and are not influenced by external platform updates.

5. Branding

Identity:
Having a dedicated community platform allows you to establish and maintain you own brand identity, your own look&feel.

Consistency:
You can maintain consistency in branding, messaging, and user experience across all interactions.

Reputation Management:
You can manage and control the narrative around their brand and address issues directly.

6. Reduced Risk

Platform Risk:
Relying on third-party platforms exposes you to the risk of policy changes, algorithm updates, or even platform shutdowns.

Community Stability:
Having your own platform ensures that the community remains stable and accessible even if external platforms face issues.

Policy Control:
You can establish and enforce your own community guidelines and policies without being constrained by external rules.

7. Niche Communities

Specialized Content:
You can create content that is highly specialized and tailored to the interests of their community. Focus on what really matters to your users.

Targeted Interaction:
You can facilitate interactions and discussions that are highly relevant to their niche.

Expertise:
You can establish your team as experts in their niche by providing specialized content and discussions.

8. Innovation and Adaptability

Feature Development:
You can innovate and introduce new features based on the specific needs and feedback of their community.

Adaptability:
You can quickly adapt to changes in the market or user behavior without being constrained by external platforms.

Experimentation:
You have the freedom to experiment with different content formats, engagement strategies, and monetization models.

Conclusion

While social platforms can still play a vital role in content distribution and audience engagement, having a dedicated community platform provides publishers with control, stability, and direct access to their audience. This enables them to build stronger relationships,‘explore various monetization strategies and own 100% of data.

[Heiko Scherer 📲🇺🇦 - tchop.io @HeikoScherer]

One of the best pieces about Ukraine's counteroffensive from one of our happy clients @tchopit - Perseverance and Adaptation: Ukraine’s Counteroffensive at Three Months - War on the Rocks https://t.co/0WvFxlo3Nt

[tchop™ - Content. Community. Engagement. @tchopit]

We all agree: engaging Millennials and Gen Z in conversation is an important goal for media. But why don't create your own platforms where you can host such conversations? https://t.co/eHyU09eX4b

[tchop™ - Content. Community. Engagement. @tchopit]

Interesting arguments for both sides: The case for and against open-source large language models for use in newsrooms https://t.co/fm7bQhz40b

[tchop™ - Content. Community. Engagement. @tchopit]

Learn more about our thinking and the idea behind tchop - the first ready-to-use app as a service platform, that let's all size teams deliver a seamless mobile user experience #publishing #localnews #internalcomms #monitoring https://t.co/m2c8k89S4h

[tchop™ - Content. Community. Engagement. @tchopit]

A mobile app to accelerate your community - with your own branded app that empower your brand! Fully customisable premium experience for your most trusted members, subscribers, readers.. https://t.co/1IZ3zm0lNd

[Medieninsider @medieninsider]

🎈Zu unserem dritten Geburtstag haben wir unsere Mitglieder gefragt, weshalb ihnen Medienjournalismus wichtig ist. Das sagt @HeikoScherer, @clapp.
🎁 Werde auch du jetzt Medieninsider und verschenke eine Mitgliedschaft mit drei Gratismonaten weiter 👉
https://t.co/WCwZv93Uc2

[tchop™ - Content. Community. Engagement. @tchopit]

Many clients and community managers ark: comments & threads vs. chat groups - what's the right strategy | read about some recommendations in our latest blog post https://t.co/VMjJ4O7zUp

[tchop™ - Content. Community. Engagement. @tchopit]

How to easily translate content in your app and edit translations - with a few clicks, based on the leading translation API https://t.co/wKsuzk2p4H #mobileapps #mobileapp #mobile