Clarimon

Simple money management for small & medium businesses

[Clarimon @clarimonapp]

What can you do to make switching to your business easy?

What keeps them tied to their existing solution?

Example: a printer could recreate the design for free if the customer doesn’t have the original?

[Clarimon @clarimonapp]

One way to more customers is a clear answer to “What’s in it for them?”

[Clarimon @clarimonapp]

How you handle cancellations can make a neutral customer frustrated or a frustrated customer furious.

…or, you can let them leave delighted.

[Clarimon @clarimonapp]

Technology removes the personal from our interactions. This leads to lower commitment and results in no-shows after online bookings.

No-shows = loss of income

How do you decrease no-shows?
- Money up front?
- Personal follow-up?

[Clarimon @clarimonapp]

It’s easy to complain about bad service delivery you receive.

What can you take from your experiences to improve your own business?

[Clarimon @clarimonapp]

How can you stand above your industry reputation?

Does your industry have a bad rap for quoting low and then charging higher later? People hate bait-and-switch techniques.

Win on integrity in the long run.

#biztips

[Clarimon @clarimonapp]

If they won’t pay you to start, they won’t pay you to finish.

A deposit is a commitment. A deposit ensures you can cover the costs of this job.

Don’t put your business at risk when you have hard costs to cover

#biztips

[Clarimon @clarimonapp]

You won’t get the job if you don’t call back.

So many requests for business go unanswered. Why is that?

You can’t get paid if you don’t get the job. You won’t get the job if you don‘t follow up on leads promptly.

#biztips

[Clarimon @clarimonapp]

If your business is private lessons (music, horse riding, etc) where holidays will affect attendance, you should consider…

- If I charge monthly, will they pay every month (incl. Dec)
- If not, make sure the months they do pay will pay enough to cover 12 months

#biztips

[Clarimon @clarimonapp]

Always get a deposit. Always!

People seem nice when you meet them. And most are. But sometimes the most friendly are the one’s who let you down.

Make sure your deposit will cover real expenses.
If it won’t, get payment up front.

#biztips

[Clarimon @clarimonapp]

Budgeting for the small business isn’t about guessing.
It’s also not about planning how you’ll spend money you hope you’ll make.

It’s about deciding how you’re going to spend the money you have.

[Clarimon @clarimonapp]

When you use your bank balance to determine what you can spend now, you’re hoping…

You hope you can remember and adjust for all the obligations you still have (payroll, tax, etc)
or you’re hoping more money will come in on time.

[Clarimon @clarimonapp]

Your job is to grow your business.

You need to find those customers.

Hope is not a strategy.

[Clarimon @clarimonapp]

Your bank balance is not a reliable number to run your business from.

There is so much information missing from that number.

You think it’s how much you have to spend, but it never is.

[Clarimon @clarimonapp]

AI makes it easier to do everything yourself. You don’t need an external tool, you’ll just build it with AI.

You’re not building your business anymore, you’re building the tools.

Keep your focus on how you’ll get paid
#biztips

[Clarimon @clarimonapp]

A great way to grow a local business is with reviews.
As soon as a customer thanks you for the job, ask.

Reply with a link — while they're still glad they hired you.

Reviews are how the next job finds you, instead of you having to go find it.

#biztips

[Clarimon @clarimonapp]

Clarimon was born because businesses need a tool that helps them run their business the way they think about their money while keeping all the numbers in a place the accountant can work with them.