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Nico Simpson
@claripics
I speed draw concepts to facilitate people to picture ideas, depict concepts and illustrate processes.
Cape Town South Africa
Joined March 2012
857
Following
578
Followers
1.2K
Posts
Nico Simpson
@claripics
about 11 hours ago
A change in perception can be more powerful than a change in reality.
@rorysutherland
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@OgilvyUK
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@claripics
Nico Simpson
@claripics
about 11 hours ago
Luxury is anything that feels special.
@rorysutherland
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@OgilvyUK
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@claripics
Nico Simpson
@claripics
about 11 hours ago
A problem solved psychologically is often cheaper than a problem solved technologically.
@rorysutherland
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@OgilvyUK
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@claripics
Nico Simpson
@claripics
about 11 hours ago
Advertising is not about information. It is about interpretation.
@rorysutherland
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@OgilvyUK
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@claripics
Who to follow
Braam Hanekom
@BraamHanekom
Director Centre for Public Witness, author; trustee: Hope & Reconciliation Trust; Likes:reading, nature exercise music
Revd Margie Visser
@margiezargs
Nature inspiration. Healing through pastoral and spiritual counselling. Anglican Priest in Africa. https://t.co/mviDHFROfT…
Paul Odendaal (NG Kerke Adelaide en Fort Beaufort)
@PCPAOdendaal
Gebore 23 September 1963 Universiteit van die Vrystaat gestudeer. Predikant: NG Kerk Strydenburg (1990 - 2004) Predikant: NG Kerk Adelaide (2004 - Hede)
Nico Simpson
@claripics
about 11 hours ago
Behavioural economics exists because humans refuse to behave like economists.
@rorysutherland
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@OgilvyUK
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@claripics
Nico Simpson
@claripics
9 days ago
People don’t buy products. They buy meaning.
@rorysutherland
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@Ogilvy
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@claripics
Nico Simpson
@claripics
9 days ago
Behavioural economics exists because humans are weird.
@rorysutherland
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@Ogilvy
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@claripics
Nico Simpson
@claripics
9 days ago
Convenience is a bigger motivator than price.
@rorysutherland
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@Ogilvy
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@claripics
Nico Simpson
@claripics
9 days ago
A doorman is not there just to open doors.
@rorysutherland
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@Ogilvy
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@claripics
Nico Simpson
@claripics
9 days ago
Most economic behaviour is really social behaviour in disguise.
@rorysutherland
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@Ogilvy
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@claripics
Nico Simpson
@claripics
14 days ago
@n_hold
Nico Simpson
@claripics
15 days ago
Technology changes what we can do. Psychology changes what we want.
@rorysutherland
|
@Ogilvy
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@claripics
Nico Simpson
@claripics
15 days ago
There is economic value in charm, mystery, and delight.
@rorysutherland
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@Ogilvy
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@claripics
Nico Simpson
@claripics
15 days ago
Economics ignored psychology for too long.
@rorysutherland
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@Ogilvy
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@claripics
Nico Simpson
@claripics
15 days ago
There’s value in things that are slightly unnecessary.
@rorysutherland
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@Ogilvy
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@claripics
Nico Simpson
@claripics
15 days ago
Marketing owns growth. Product owns innovation. Service owns complaints. That fragmentation is the real issue.
@rorysutherland
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@Ogilvy
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@claripics
Nico Simpson
@claripics
16 days ago
Service becomes intelligence. Not just resolution.
@rorysutherland
|
@Ogilvy
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@claripics
Nico Simpson
@claripics
16 days ago
It doesn’t pay to be logical if everyone else is logical.
@rorysutherland
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@Ogilvy
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@claripics
Nico Simpson
@claripics
16 days ago
A good customer experience reduces anxiety before it increases satisfaction.
@rorysutherland
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@Ogilvy
|
@claripics
Nico Simpson
@claripics
16 days ago
A slightly magical experience beats a perfectly efficient one.
@rorysutherland
|
@Ogilvy
|
@claripics
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