Nico Simpson

I speed draw concepts to facilitate people to picture ideas, depict concepts and illustrate processes.

[Nico Simpson @claripics]

A change in perception can be more powerful than a change in reality. @rorysutherland | @OgilvyUK | @claripics

[Nico Simpson @claripics]

Luxury is anything that feels special. @rorysutherland | @OgilvyUK | @claripics

[Nico Simpson @claripics]

A problem solved psychologically is often cheaper than a problem solved technologically. @rorysutherland | @OgilvyUK | @claripics

[Nico Simpson @claripics]

Advertising is not about information. It is about interpretation. @rorysutherland | @OgilvyUK | @claripics

[Nico Simpson @claripics]

Behavioural economics exists because humans refuse to behave like economists. @rorysutherland | @OgilvyUK | @claripics

[Nico Simpson @claripics]

People don’t buy products. They buy meaning. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

Behavioural economics exists because humans are weird. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

Convenience is a bigger motivator than price. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

A doorman is not there just to open doors. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

Most economic behaviour is really social behaviour in disguise. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

@n_hold

[Nico Simpson @claripics]

Technology changes what we can do. Psychology changes what we want. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

There is economic value in charm, mystery, and delight. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

Economics ignored psychology for too long. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

There’s value in things that are slightly unnecessary. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

Marketing owns growth. Product owns innovation. Service owns complaints. That fragmentation is the real issue. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

Service becomes intelligence. Not just resolution. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

It doesn’t pay to be logical if everyone else is logical. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

A good customer experience reduces anxiety before it increases satisfaction. @rorysutherland | @Ogilvy | @claripics

[Nico Simpson @claripics]

A slightly magical experience beats a perfectly efficient one. @rorysutherland | @Ogilvy | @claripics