ClearBrand

We build websites and marketing campaigns that bring in more leads and sales --

[Alexander Toth @AlexanderToth]

Dune shows us what makes customers buy. And why trying to convince them isn't always the right strategy.

Paul Atreides has more evidence that he's the Messiah than anyone in the galaxy. Prophetic visions. Bene Gesserit training. The bloodline. An entire civilization waiting for him.

He refuses for five hours across two films.

Your customers do the same thing. They have the problem. They've found your solution. They leave your website without buying.

This is What Marketers Can Learn From Dune, a series where I break down storytelling principles from great films and show how they apply to marketing, brand storytelling, and websites.

In this video, I break down the customer psychology behind Paul's resistance and show why the same pattern explains how your customers make buying decisions.

Whether you run a SaaS company, a professional service firm, or any business where conversion matters, this will change how you think about your marketing.

CHAPTERS:
0:00 Why Paul refuses (and why your customers do too)
1:42 Evidence doesn't create readiness
2:58 Pressure creates resistance
5:45 Conditions create movement
8:03 How to apply this to your marketing
11:37 How we can help

https://t.co/AxCDYgqA3g

[ClearBrand @clearbrand_]

👥 Most people think likability is a personality trait.

Really, it’s a business strategy.💼 👔

Mitch Slater shares why you have to believe in what you’re doing, or no one else will.

🖱️Click here for the full podcast:
https://t.co/92Zbn2QXsC

[ClearBrand @clearbrand_]

If you’re still chasing nothing but ROI, you’re playing the wrong game.

🧠 The smartest B2B brands are focusing on ROR: Return on Relationships.

Want real growth?

Then build trust. Build connection. Build relationships.

📈 This mindset shift made Mitch Slater’s career — and it’ll change yours too.

🖱️Click here for the full episode:
https://t.co/KvBYfcoGuo

[ClearBrand @clearbrand_]

⚒️ There’s a not-so-hidden tool on LinkedIn most people forget to use. ⚒️

It’s free. It’s powerful. 💪

And it could change how you grow your brand.

Mitch Slater breaks it down in this new clip from the ClearBrand Podcast.

🖱️Click here for the full episode:
https://t.co/EQpsjPJ3Pr

[ClearBrand @clearbrand_]

🤔 Do you know where your best customers REALLY come from?

If you’re guessing instead of relying on hard data, use this expert tip to improve your attribution! 📊

In this clip, Andrew Seidman reveals one simple change to make so you know exactly how your leads are finding you.

Check out the full episode for more actionable tips on building a pipeline that sells. --> https://t.co/EVGsF6SNS6

[ClearBrand @clearbrand_]

Struggling with ads that just won’t convert? 🤔

In this clip, Andrew Seidman reveals the biggest advertising mistake that stops businesses from getting results.

Tune in to learn more about why finding the right product-market fit is so important and what you can do to attract quality leads. 🎯

🔗 Full episode here: https://t.co/W6b7MZ2uLu

[ClearBrand @clearbrand_]

Pop-quiz 🤔: What does it take to launch a million-dollar product pipeline? 💰

Andrew, co-founder and CEO of Digital Reach - an agency that helps funded startups scale, sat down with ClearBrand to reveal the four pillars companies need to create unstoppable momentum.

Tune in and discover:

❄️ How to win over cold audiences and keep them for life
💡 Smart budget moves that boost ROI
🤖 How to make the most of AI in your marketing

Andrew let's us in on what makes his approach so effective for businesses of all sizes—and how you can apply it today. 🎯

Full episode here --> https://t.co/kIUvxRv23K

[ClearBrand @clearbrand_]

One of the simplest ways to make your website more effective is to read the headers out loud.📣

Do they tell a clear, compelling story? 📖

Or do they leave visitors confused? 🧐

When we build websites, we always read our headers out loud to make sure they flow naturally and guide visitors from problem to solution.

In this clip, Alexander reveals tweaks and tips to help you get more out of the StoryBrand framework.

Check out the full video here: https://t.co/nYRuNQLoS4

[ClearBrand @clearbrand_]

✨StoryBranded websites can be amazing✨

...Until you add a problem section you don’t really need, wait too long to build trust, or get murky with your messaging.

😬 Then it all falls apart 🏚️

So how do you use the story framework right and build a site that actually sells? 💸

Find out in this new video, where former StoryBrand guide Alexander Toth breaks down 10 real-life, money-making websites that have mastered the story framework.

You’ll discover how both small businesses and giants like Apple and Google use (or ignore) storytelling in their messaging... and how it affects results.

Click here to watch the full video: https://t.co/7O0wOBBovG

[ClearBrand @clearbrand_]

A simple “problem section” in your StoryBrand script can skyrocket your conversions... or absolutely tank them.

In this short clip, Alexander Toth shares how a well-executed problem section can boost conversions by 4x, but if done wrong, it can do the opposite. 🤯

👉 Check out the clip to learn why clarity in your messaging is the secret sauce for better conversions!

Full review here ➡️ https://t.co/bJoQJZLhbx

[ClearBrand @clearbrand_]

Ever sit down and try to write a pitch for your brand, only to realize... you never mentioned what you actually sell? 🤯

In this clip, former StoryBrand Certified Guide Alexander Toth reveals a serious gap in the StoryBrand framework.... and how it can leave customers totally confused about your offer. 🚫

Don’t miss this insight into clarifying your message and boosting conversions. 📈

Click here to watch the full review of Building a StoryBrand 2.0: https://t.co/LFMzC3uwf6

[Alexander Toth @AlexanderToth]

Building A StoryBrand 2.0 (Full Review By A Former StoryBrand Guide)

Building a StoryBrand 2.0 by Donald Miller is out... but is it actually an improvement?

In this video I offer an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework.

You’ll learn:
⚖️ The biggest differences between 1.0 and 2.0
⏳ The one part of 2.0 that is actually worth your time
🧩 What's missing from the StoryBrand approach
🚫 Which section has a high chance of KILLING your conversions and what to do about it

Timestamps
0:00 Intro
4:41 Building A StoryBrand 1.0 Vs. 2.0
11:30 The Character Section
13:00 The Problem Section
17:07 The Guide Section
25:35 The Plan Section
26:45 The Call To Action Section
27:55 The Failure & Success Sections
28:49 Problems With The Framework
34:24 StoryBrand Website Breakdown
45:53 Does The Email Drip Campaign Work?
49:21 The Problem With Teaching Vs. Implementation
51:46 The Biggest Problem With The Book
56:18 Final Thoughts

[ClearBrand @clearbrand_]

🚀 The secret to great leadership? A clear destination.🎯

People don’t follow leaders who drift—they follow those who know where they’re going.

If you want your employees and customers to buy in, your intent needs to be clear. ☀️

Ryan Chute explains how to lead with purpose and communicate your vision effectively.

🎥 Full episode here: https://t.co/H5vUR1vP7Q

#Leadership #Success #Entrepreneurship #BusinessGrowth

[ClearBrand @clearbrand_]

🏕️🔥Are you tired of feeling stuck in survival mode?🔥🏕️

Most people don’t realize they let 3 primitive emotions drive decisions:

���️ Fear
😰 Shame
😔 Guilt

But it rarely leads to real success.

Ryan Chute breaks down the psychology of motivation and explains how to shift from just surviving to truly thriving. 💪

🎥 Full episode here: https://t.co/kq0VJazj4z

#Leadership #Mindset #Motivation #BusinessSuccess

[ClearBrand @clearbrand_]

❌ Tired of trying to manage people who only do the bare minimum?

Most leaders rely on compliance to get results, but compliance breeds defiance. The alternative? Inspiration.

In this clip, Ryan Chute reveals the secret to motivating people without pressure or control.

🎥 Full episode here: https://t.co/P1rK8kzP09

#Leadership #Management #BusinessSuccess #Motivation

[ClearBrand @clearbrand_]

📢 Do you lead based on beliefs or do you lead by your values?

Most businesses talk about what they believe, but when those beliefs become inconvenient, they change.

True leadership comes from standing by your values—even when it's tough.

Ryan Chute breaks down why this distinction matters and how it impacts your business.

🎥 Full episode here: https://t.co/0pv4xY1iyo

#Leadership #BusinessGrowth #Entrepreneurship #Sales

[ClearBrand @clearbrand_]

Most leadership and sales strategies fail because they focus on authority instead of trust.

🚀 If you want to grow your business, you need clear intent, not just pressure and persuasion.

In our latest podcast, sales and marketing expert Ryan Chute joins us to break down:

✔️ What qualities make you an effective leader
✔️ The difference between compliance and inspiration in leadership
✔️ How to sell smarter with the “Connect, Collect, Close” framework

🎧 Listen now and start leading with purpose: https://t.co/dBSe66alee

[ClearBrand @clearbrand_]

🧠 Is Google Analytics the perfect "source of truth" when it comes to attribution in marketing?

Well, maybe not... Contrary to popular belief, Google Analytics isn't perfect.

In this conversation with Jeff Greenfield you'll discover...
✔️Where GA4 is lacking
✔️How it impacts your sales funnel
✔️DIY tracking options for smarter, data-driven decisions

📺 Full interview here: https://t.co/DnzdJ5sHMn

[ClearBrand @clearbrand_]

🕵️ Your browser cookies know more about you than you think!

💴 Many don't realize it, but this is what makes your data a goldmine for advertisers. 💴

Find out how businesses can use browser cookies to track clicks and link you to devices you didn’t even know were online in this interview with Jeff Greenfield.

📺 Full episode here:
https://t.co/JpFBzsYjGb

[ClearBrand @clearbrand_]

🤔 Ever wonder how so many websites know which ads they should show to you?

The answer is simple...

🍪Tracking cookies!🍪

Discover how these digital breadcrumbs help businesses customize the ads you see and enhance your browsing in this interview with Jeff Greenfield.

Full interview here: https://t.co/DuurgWhm5T