Clémentin Diard

Founder, music entrepreneur and AI enthusiast.
Between Paris, Berlin and London.

Music Adtech @yourmusicmkg
Artist Development @filatureunity

[Clémentin Diard @clemdiard]

Any thoughts/experiences with using ads to 'influence' the Spotify Algorithm? Didn't get into it but of course, content is a crucial aspect of a successful ad campaign 📈

[Clémentin Diard @clemdiard]

Step 1️⃣ Launch quality-focused, niche-targeted ads to help songs gain traction (try multiple targeting but quickly only keep ads that brings the highest engagement), your songs will slowly start to be referenced by Spotify's algorithm (see above)

[Clémentin Diard @clemdiard]

Focusing on a specific audience AND location is key (ie. the "niche targeting"). Also, splitting a small budget across multiple countries will likely not activate Spotify's algorithm. algorithm. From experience, I recommend a min. investment of €1000 to make a significant impact

[Clémentin Diard @clemdiard]

So let's focus on this study case 📚 It's the 3rd song of Woody who, despite of a small yet growing audience, has made big waves on @Spotify's Discover Weekly, thanks to playlists like 'The Edge', 'The Pulse', and 'The Needle'

[Clémentin Diard @clemdiard]

🤯 90,000 streams with 40% from Spotify's algorithmic playlists? I’m a strong believer that a well-executed advertising campaign should aim to trigger years-long recommandation. What are the steps to achieve this? 👇

[Clémentin Diard @clemdiard]

It's been years that we have been working on activating long-term algorithmic recommendation wether it's through our traditional marketing agency or now with our AI-powered platform @yourmusicmkg