I made a $5,709 mistake in 4 days. 😱
I'm new to Apple Search Ads.
So I followed @adamlyttleapps's visibility boost strategy. Exactly as he described.
One exception.
When entering keywords, omitting brackets = global matching.
Not exact matching.
Global matching across all countries + 4 days = $5,709 bill.
That's more than my entire annual app revenue.
Does it hurt? Yes.
Will I do it again? No.
Don't forget the brackets. THE BRACKETS guys [[]]
Day 16 of building in public Lumo💫
✅ Fully integrated Analytics
✅ Made settings minimal
✅ Added breathing apnea reminders
What’s next?
Creating App Store screenshots with my favorite tool.
From public reports:
RevenueCat: 115k apps
Adapty: 16k
Apphud: 14k
Superwall: 8k
That’s ~153k apps using subscription infrastructure.
The App Store has ~2M apps.
Meaning roughly 1 out of every 13 apps relies on these tools.
I'm a 1 y/o giving myself 12 months to hit $100,000 in revenue, walk and get my own house.
All I have:
Codex, Twelve Months and a Bottle 🍼.
I'll post daily: wins, losses, and everything in between Tomorrow is day 1, Follow to keep up