ClickZ

Understand the trends, tools and tech shaping marketing. Get the latest industry insights and expertise – in a tweet.

[ClickZ @ClickZ]

@Vuori, an athleisure brand, disrupted the market by giving clothing to fitness instructors. Instructors at studios like @RowHouse wearing their gear exposed the brand to 30-50 people per class. Story shared by Debra Strougo, founder of @Fitizens #Vuori #FitnessMarketing

[ClickZ @ClickZ]

In 2021, Arc'teryx faced pressure to create cheaper products for the lifestyle market. A sub-brand, TwentyFour, was launched to capture growth, as the outdoor market showed limited expansion potential. Was this the right move?

[ClickZ @ClickZ]

@Arcteryx's DTC transformation, despite missteps, unlocked growth. Stuart Haselden, CEO, emphasizes that while DTC is now 75% of the business, strategic wholesale partners remain crucial for authentic brand building. More on https://t.co/5Hl7cXTp4C

[ClickZ @ClickZ]

Andrew Lederman (Mondelēz International) on LLM recommendations: Prioritize technical SEO for crawlers and TXT files. This is a full-time focus, not a part-time gig, requiring dedicated experts to build effectively for the entire community. #ShoptalkEurope

[ClickZ @ClickZ]

An extraordinary year for Lululemon's EMEA region! Opening the 100th store and launching in 6 new markets within months. This rapid expansion in over 25 global markets showcases incredible acceleration. #Lululemon More insights on https://t.co/5Hl7cXTp4C.

[ClickZ @ClickZ]

Lululemon prioritizes community before opening new stores. Community leads and strategic sales partners are hired before new markets even open, tasked with building local connections with gyms, studios, and ambassadors to understand and meet community movement needs. #ClickZ

[ClickZ @ClickZ]

Amish Mehta of Boots is redefining retail operations by empowering teams in content, digital merchandising, and analytics to leverage AI. This approach expedites change, improves accuracy, and increases speed to market. #ShoptalkEurope More insights on https://t.co/5Hl7cXTp4C.

[ClickZ @ClickZ]

Amish Mehta of Boots advocates for empowering teams to drive AI adoption. Identifying and supporting internal 'change agents' is key to unlocking AI's value, not a top-down mandate. #ShoptalkEurope More insights on https://t.co/5Hl7cXTp4C.

[ClickZ @ClickZ]

With LLMs connecting live context to shopping, staying only in the commerce phase means being disintermediated. Retailers must go upstream to redefine their role in discovery and consideration, leveraging trust and physical experience to stay relevant.

[ClickZ @ClickZ]

Physical experiences are key for omnichannel retailers, generating the most excitement and shareability. CMO@ DOUGLAS Group explains how these touchpoints drive engagement. More event insights on https://t.co/XW6DG7azcV. #ShoptalkEurope

[ClickZ @ClickZ]

Nadine Graf, President of Europe, UK&I and Emerging Markets at The Estée Lauder Companies, explains their go-to-market strategy: global brands build desirability and aspiration, while local relevance drives conversion.

[ClickZ @ClickZ]

David Schröder, Co-CEO of @Zalando, explains how the company leverages three distinct apps to cater to different consumer needs: Zalando for brands, ABOUT YOU for trends and influencers, and Zalando Lounge for deals. More event insights on https://t.co/5Hl7cXTp4C.

[ClickZ @ClickZ]

Zia Daniell Wigder, President of the Connected Commerce Division at Shoptalk, highlights that the desire for in-person interaction is driving attendance to events like Shoptalk Spring 2026. #Shoptalk #RetailTech

[ClickZ @ClickZ]

Zia Daniell Wigder, President of the Connected Commerce Division at Shoptalk, discusses how AI overviews are already reshaping consumer discovery, a trend amplified by platforms like Reddit. More event insights on https://t.co/XW6DG7azcV. #RetailTech #AIinRetail

[ClickZ @ClickZ]

Zia Daniell Wigder, President of the Connected Commerce Division at Shoptalk, states that claims of exclusively relying on DTC are likely untruthful.
More event insights on https://t.co/XW6DG7azcV. #RetailStrategy #DTC

[ClickZ @ClickZ]

Networking at events can feel overwhelming. Shoptalk offers structured programs like the Hosted Meetings and Tabletalks to ensure meaningful connections for brands and retailers. More event insights on https://t.co/XW6DG7azcV. #Shoptalk #Networking

[ClickZ @ClickZ]

Walmart's fashion division, led by Denise Incandela, leverages AI to accelerate design cycles, turning out new collections weekly.
@ClickZ #FashionTech #WalmartFashion

[ClickZ @ClickZ]

Walmart is leveraging AI to accelerate fashion design, turning out new collections weekly. Highlighting how tech streamlines runway and social media trend analysis into actionable designs. #RetailTech #FashionAI

[ClickZ @ClickZ]

Remy Porsella (Anti Labs, formerly True Classic & Honey Love) highlights the post-purchase survey as a controversial but crucial 'gut check' tool when launching new channels at eTail Palm Springs 2026. #PerformanceMarketing #DTCGrowth

[ClickZ @ClickZ]

Remy Corsella, Co-Founder of Anti Labs, stresses that incrementality testing is key for DTC brands. Don't miss more insights from eTail Palm Springs 2026 on https://t.co/XW6DG7azcV. Event coverage sponsored by https://t.co/qegoyiX3ps. #PerformanceMarketing #eTailPalmSprings

[ClickZ @ClickZ]

Reverend Corsella, Co-Founder of Anti Labs and former CMO of True Classic & Honey Love, highlights the need for a multi-disciplinary measurement stack at eTail Palm Springs 2026.#PerformanceMarketing #eTailPalmSprings