Most brands don’t have an advertising problem.
They have a message problem.
And most performance marketing teams are trying to solve it in the wrong place.
Here’s the system we use at ClickDose Labs.
@beehiiv has been an absolute stellar platform.
We launched our newsletter about 2 months ago. We just hit 200 subscribers, publishing our 16th issue tomorrow.
The platform has everything a newsletter operator needs without anything they don't. Such a perfect mix of features.
Last week we pulled every Winks ad. This week we pulled every @trueclassictees ad.
Then ran our entire growth process on it:
• 12 Reddit threads
• 189 customer comments
• 228 active True Classic ads
• 1 recurring complaint
• 1 new brand
• 3 ads
• 1 live landing page
@moonshots_pod has a bad habit of making me finish every episode convinced I could build any company I want which usually leads to me on claude code building something new. Kind of scared what a live event will do to me.
I’ll be at Moonshots Live in LA on Sept 25. Can't wait!!!
Most brands don’t have an advertising problem.
They have a message problem.
And most performance marketing teams are trying to solve it in the wrong place.
Here’s the system we use at ClickDose Labs.
That’s the system.
Find the pains customers already care about.
Validate them.
Match the ad to the page.
Test.
Find winners.
Expand the winners.
Learn.
Repeat.
And every week, ClickDose breaks down a winning ad + the page behind it.
Free.