Click Shift Digital

Helping you target, acquire & retain customers - handling everything from keyword research, ad creation & site dev to conversion optimization - @davebussell

[Click Shift Digital @clickshiftca]

🚨#GoogleDataLeak: SEO and SEM Lines Are Blurring!

The recent leak of clickstream data from Google is a game-changer, revealing just how closely SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are linked.

https://t.co/ZHDmttGiTp

[Elon Musk @elonmusk]

Should be taught to all at a young age

[Click Shift Digital @clickshiftca]

Great read - 4 lessons I learned after spending $6 million on Google Ads last year https://t.co/8diPYDO9Uv

[Click Shift Digital @clickshiftca]

The evolution of #leadgeneration is relationship building. No, I am not talking #ABM - it is all about #relationshipequity. Definitely worth the read: "Three Reasons Relationship Equity is the New Lead" - https://t.co/ip2kT4abkJ via @Inc #designthinking #datadrivenmarketing

[Click Shift Digital @clickshiftca]

Brilliant - list automation meets ad optimization "For example, if we know that specific signals are highly correlated with CLV, we pass that data back to Google Ads so it can optimize to reach more of these high-value users."@ThinkwithGoogle https://t.co/xdszdlknUj

[Click Shift Digital @clickshiftca]

Brilliant read on the implications of #automation on society - The Efficiency Delusion by @EvanSelinger https://t.co/rmESqjLo5U #designthinking

[Click Shift Digital @clickshiftca]

@davebussell - Check out what I found on Dwell #futurehome @dwell https://t.co/QoEB4uJAbW #newdwell #dwell

[Click Shift Digital @clickshiftca]

Brilliant - The Comprehensive Guide to Online Advertising Costs #ppc #googleads #display #search https://t.co/pyb0XXqhSn

[Click Shift Digital @clickshiftca]

#B2B Digital Media Buying & Ad Planning

/ | \ Rattle the Tree (display )
\ | / Catch the Fruit (search)
<|> Optimize the Funnel (audience + behaviour)

(<->) Merge customer data with experience design

Deliver --> #datadrivenmarketing + #designthinking

[Click Shift Digital @clickshiftca]

A list of VERY valuable cultural shifts that every organization needs to make to SURVIVE in the new economy - #marketingandadvertising #designthinking #howto https://t.co/otMHkuyf6r

[Click Shift Digital @clickshiftca]

Happy International Women’s Day 2019! Explore powerful words by women & illustrated by women from around the 🌎! #GoogleDoodle #IWD2019
https://t.co/HI7viYb5S4

[#movethedial @joinmovethedial]

🗣️ Final call for #womenfounders to share what this year's #IWD2019 theme of #BalanceforBetter means to you! We want you to be part of our special #movethedial social campaign >>> https://t.co/LkssZYd85B @jodilynnkovitz

[Click Shift Digital @clickshiftca]

Making #sales manage #marketing #data IMPOSSSIBLE -

SO WHAT

- the best data-systems are customer driven

ACTIONABLE

- analytics is just one way you can translate this customer mapping into actionable inbound marketing & ad targeting data

#designthinking #datadrivenmarketing

[Click Shift Digital @clickshiftca]

Packed with too many insights to count - here are 55 #Sales Tips & #Techniques That Work Like an Absolute Charm in #2019 - Gong https://t.co/2eBzTc6dBU

[Click Shift Digital @clickshiftca]

We have shifted from a #entrepreneurial landscape which celebrated platform creators to one with an unprecedented scope of demand for #manufactured products. #amazon #market #demand https://t.co/hNSmyC2vvj via @digiday

[Click Shift Digital @clickshiftca]

Frequency & Recency Report *** BY FAR *** my favourite Google #analytics dashboard - find out why it matters so much.

#Designthinking #Leadgeneration #inboundmarketing #googleanalytics

https://t.co/ccYSt4ccsb

[Click Shift Digital @clickshiftca]

Step-by-Step Guide to Value-based Segmentation - A brilliant read for all you #b2b marketers out there - #designthinking #inboundmarketing #needsanalysis https://t.co/UF7yj7ti1s via @openviewventure

[Click Shift Digital @clickshiftca]

Transforming Stores Into Experiences: The Future of POP Displays #manufacturing #extrusions https://t.co/8MMpAhd5GS via @thomasnet

[Click Shift Digital @clickshiftca]

Good typography is barely noticeable, but is indispensable #designthinking w. @shopify https://t.co/8ZDryoWoJP @ShopifyPartners