I'm a Pay Per Click (PPC) expert, with a specific focus on B2B lead generation campaigns. My strategy is straightforward and strictly focuses on increasing ROI.
π¨ Google expands ads in AI Overviews.
Ads now appear before search results, changing the game.
π§΅ Here's the breakdown:
Google's AI summarizes web, inserts ads in summaries. Optimize for this or fall behind.
eCommerce:
ποΈ Target educational terms
πΈ Optimize product images/promos
π― Use pMax for AI surfaces
Lead Gen:
π Target high-intent queries
π Use local ext., tailored headlines
π€ Smart bidding, broad match for AI
Not just searchβpre-search influence.
π₯ 2025 winners blend into answers.
π¬ Seen success in AI Overviews? Noticed click changes? Share below π