ClickZ

Understand the trends, tools and tech shaping marketing. Get the latest industry insights and expertise – in a tweet.

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@Vuori, an athleisure brand, disrupted the market by giving clothing to fitness instructors. Instructors at studios like @RowHouse wearing their gear exposed the brand to 30-50 people per class. Story shared by Debra Strougo, founder of @Fitizens #Vuori #FitnessMarketing

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Zia Daniell Wigder, President of the Connected Commerce Division at Shoptalk, highlights that the desire for in-person interaction is driving attendance to events like Shoptalk Spring 2026. #Shoptalk #RetailTech

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Zia Daniell Wigder, President of the Connected Commerce Division at Shoptalk, discusses how AI overviews are already reshaping consumer discovery, a trend amplified by platforms like Reddit. More event insights on https://t.co/XW6DG7azcV. #RetailTech #AIinRetail

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Zia Daniell Wigder, President of the Connected Commerce Division at Shoptalk, states that claims of exclusively relying on DTC are likely untruthful.
More event insights on https://t.co/XW6DG7azcV. #RetailStrategy #DTC

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Networking at events can feel overwhelming. Shoptalk offers structured programs like the Hosted Meetings and Tabletalks to ensure meaningful connections for brands and retailers. More event insights on https://t.co/XW6DG7azcV. #Shoptalk #Networking

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Walmart's fashion division, led by Denise Incandela, leverages AI to accelerate design cycles, turning out new collections weekly.
@ClickZ #FashionTech #WalmartFashion

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Walmart is leveraging AI to accelerate fashion design, turning out new collections weekly. Highlighting how tech streamlines runway and social media trend analysis into actionable designs. #RetailTech #FashionAI

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Remy Porsella (Anti Labs, formerly True Classic & Honey Love) highlights the post-purchase survey as a controversial but crucial 'gut check' tool when launching new channels at eTail Palm Springs 2026. #PerformanceMarketing #DTCGrowth

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Remy Corsella, Co-Founder of Anti Labs, stresses that incrementality testing is key for DTC brands. Don't miss more insights from eTail Palm Springs 2026 on https://t.co/XW6DG7azcV. Event coverage sponsored by https://t.co/qegoyiX3ps. #PerformanceMarketing #eTailPalmSprings

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Reverend Corsella, Co-Founder of Anti Labs and former CMO of True Classic & Honey Love, highlights the need for a multi-disciplinary measurement stack at eTail Palm Springs 2026.#PerformanceMarketing #eTailPalmSprings

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Sarah Grosz of Allbirds explains how influencer marketing creates compounding ROI through network effects. When multiple influencers in a niche recommend a product, conversion becomes nearly guaranteed. #InfluencerMarketing #ROI

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Kunal Banerjee, Senior Director of Product and E-commerce at Target, states at eTail Palm Springs 2026 that opting out of AI use in one's role is the only unacceptable stance. AI accelerates execution, not strategy; organizations must have clear goals to benefit. #AI #Leadership

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Kunal Banerjee, cautions that AI's speed advantage in execution doesn't negate the need for human expertise. LLMs accelerate initial concepts, but teams must validate outputs against brand principles and security. #AI #RetailTech #Leadership

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Remy Porsella (Co-Founder, Anti Labs) argues dynamic, fluid marketing environments drive long-term success, not certainty.
More event insights on https://t.co/XW6DG7azcV. Event coverage sponsored by https://t.co/qegoyiX3ps

#eCommerce #MarketingStrategy #eTail #ClickZ

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Rita Zaheer, shares a core career lesson from eTail Palm Springs 2026: true transferable skill lies in understanding customers, building predictive models, and creating infrastructure from them, not just industry knowledge. #eTailPS #MarketingStrategy

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Farmacy Beauty measures WISMO ticket reduction by tagging every inquiry in Gorgias. Tynisha Parks, Sr. Mgr. of E-Commerce CX & Ops at Farmacy Beauty, shared this data-driven approach at eTail Palm Springs 2026, highlighting how precise tracking fuels CX efficiency. #CX #eCommerce

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Rita Zaheer brought structure to Unique Vintage's 25 years of community, transforming it into commercial performance without sacrificing authenticity. See how @ClickZ covered this at eTail Palm Springs 2026. #RetailMarketing #CommunityBuilding

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Remy Porsella of Anti Labs warns against hyper-fixation on metrics like ROAS or CAC. He emphasizes optimizing for the 'global maximum' of long-term business health over short-term 'local maximums' – a key theme from eTail Palm Springs 2026. #eCommerceGrowth #MarketingStrategy

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Jessica Street, notes that algorithms constantly optimize for top creative and audiences.
More event insights on https://t.co/XW6DG7azcV.
Event coverage sponsored by https://t.co/qegoyiX3ps
#eTailPalmSprings #DigitalMarketing #ClickZ #eTail

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Sarah Grosz transformed Allbirds' influencer program from scratch to thousands of partners in just over two years. This growth highlights influencer marketing's compounding ROI, a key theme at eTail Palm Springs 2026. #InfluencerMarketing #eTailPS #eTail #ClickZ

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Jessica Street, Senior Director of Digital Marketing & eCommerce at Patagonia, found longer windows showed Pinterest drove more value than initially captured. #eTailPalmSprings #MarketingStrategy #ClickZ #Etail