we live in a time where talking to strangers on the internet can take you further than a degree ever could
and I'm saying this as someone studying medicine
best case with the degree, 911 at 35
Start building online now, 911 at 24
same destination, 11 years earlier
most founders are either not doing outreach at all or doing it completely wrong and it's costing them years
here's exactly what they're getting wrong:
1. relying too much on AI
prospects can tell if you know what you're doing even if you mask it with AI
I use AI in my outreach, just never to actually talk to my prospects
2. not enough volume
you could be the ugliest guy in the world, talk to enough girls and eventually you'll grab one's attention
same with outreach, you'll get a lot more nos than yeses but the more you send the more likely you are to get a yes
3. no clear ICP
if you're at a restaurant and say "excuse me" chances are the waiters aren't going to give you the time of day
know one of their names and call on him directly, he'll answer every time
that's what having an ICP fixes
4. leading with the pitch instead of the problem
people don't care about what you're offering
they care what it does for them
5. no follow-up system
if I offer you a steak when you're full you'll decline
a few hours later you're hungry, offer it then and you'll devour it
follow ups work on the same psychology
you keep showing up and eventually you'll hit the buying window
6. not coupling outreach with content
you're talking to strangers online, they don't know you
if you don't post content they have no way of knowing whether you're legit or not
for all they know you might take their money and run
7. treating outreach as a campaign not a system
outreach works as a buffer
the people you talk to today are going to buy from you next month
even when you're at capacity the system has to keep running
stop it and you're gambling with your own pipeline
80% of the founders I speak to are making at least 4/7 of these mistakes
comment "DM" if you're building something serious and we'll see how we can help you
we live in a time where talking to strangers on the internet can take you further than a degree ever could
and I'm saying this as someone studying medicine
best case with the degree, 911 at 35
Start building online now, 911 at 24
same destination, 11 years earlier
most founders are either not doing outreach at all or doing it completely wrong and it's costing them years
here's exactly what they're getting wrong:
1. relying too much on AI
prospects can tell if you know what you're doing even if you mask it with AI
I use AI in my outreach, just never to actually talk to my prospects
2. not enough volume
you could be the ugliest guy in the world, talk to enough girls and eventually you'll grab one's attention
same with outreach, you'll get a lot more nos than yeses but the more you send the more likely you are to get a yes
3. no clear ICP
if you're at a restaurant and say "excuse me" chances are the waiters aren't going to give you the time of day
know one of their names and call on him directly, he'll answer every time
that's what having an ICP fixes
4. leading with the pitch instead of the problem
people don't care about what you're offering
they care what it does for them
5. no follow-up system
if I offer you a steak when you're full you'll decline
a few hours later you're hungry, offer it then and you'll devour it
follow ups work on the same psychology
you keep showing up and eventually you'll hit the buying window
6. not coupling outreach with content
you're talking to strangers online, they don't know you
if you don't post content they have no way of knowing whether you're legit or not
for all they know you might take their money and run
7. treating outreach as a campaign not a system
outreach works as a buffer
the people you talk to today are going to buy from you next month
even when you're at capacity the system has to keep running
stop it and you're gambling with your own pipeline
80% of the founders I speak to are making at least 4/7 of these mistakes
comment "DM" if you're building something serious and we'll see how we can help you
what separates the ones who win once from the ones who win again?
hunger
most people get to the top and relax
PSG got there and got hungrier
back to back UCL titles isn't luck
It's a standard they refused to lower
the scariest version of anyone isn't who they are when they're chasing
it's who they become once they've already won
Usyk won,
But let's not overlook what Rico actually did tonight
one professional boxing fight on his record, stepping into the ring with the best pound for pound fighter alive, at the Pyramids of Giza, in front of the whole world, and he made it a real fight (and was winning)
nobody gave him a chance and he nearly made everyone eat that
but nearly isn't enough at that level and here's why
Usyk has spent his entire life mastering one thing. Every drill, every combination, every defensive reflex has been built around boxing and nothing else
Rico stepped into Usyk's world and Usyk's depth eventually showed in the rounds that mattered most
that's not a knock on Rico, that's what specialization does to even the most elite generalist when the stakes are highest
think about it this way...
a general surgeon can perform a thyroid surgery.
technically capable, gets it done, patient survives
but you'd still pay a head and neck surgeon 10x more without blinking, not because the general surgeon is bad at his job, but because you know the difference between someone who can do a thing and someone who has spent their entire career doing only that one thing at a depth most people never reach
that gap is real. In the ring and in business
most B2B founders figure this out the hard way
they hire a generalist marketing agency that does SEO, content, paid ads, cold email, and "whatever you need" all at once, get mediocre results across the board, and wonder why their pipeline looks the way it does
the answer is usually sitting right in front of them. You cannot be world class at everything and the agency pretending otherwise is the Rico in this situation, showing up brave but ultimately outmatched by someone who only does one thing
We only do cold outreach
cold email systems, built specifically for B2B founders who are already doing $20K a month and need a predictable pipeline without adding headcount or burning budget on ads that may or may not convert, that's the whole business no "full service" anything
that focus is exactly how we took a client from $1M to $5M ARR in six months
if you're a B2B founder and your outbound is inconsistent, nonexistent, or running on hope, reply with "special" and I'll send you the exact cold email framework we used to do it
Usyk won,
But let's not overlook what Rico actually did tonight
one professional boxing fight on his record, stepping into the ring with the best pound for pound fighter alive, at the Pyramids of Giza, in front of the whole world, and he made it a real fight (and was winning)
nobody gave him a chance and he nearly made everyone eat that
but nearly isn't enough at that level and here's why
Usyk has spent his entire life mastering one thing. Every drill, every combination, every defensive reflex has been built around boxing and nothing else
Rico stepped into Usyk's world and Usyk's depth eventually showed in the rounds that mattered most
that's not a knock on Rico, that's what specialization does to even the most elite generalist when the stakes are highest
think about it this way...
a general surgeon can perform a thyroid surgery.
technically capable, gets it done, patient survives
but you'd still pay a head and neck surgeon 10x more without blinking, not because the general surgeon is bad at his job, but because you know the difference between someone who can do a thing and someone who has spent their entire career doing only that one thing at a depth most people never reach
that gap is real. In the ring and in business
most B2B founders figure this out the hard way
they hire a generalist marketing agency that does SEO, content, paid ads, cold email, and "whatever you need" all at once, get mediocre results across the board, and wonder why their pipeline looks the way it does
the answer is usually sitting right in front of them. You cannot be world class at everything and the agency pretending otherwise is the Rico in this situation, showing up brave but ultimately outmatched by someone who only does one thing
We only do cold outreach
cold email systems, built specifically for B2B founders who are already doing $20K a month and need a predictable pipeline without adding headcount or burning budget on ads that may or may not convert, that's the whole business no "full service" anything
that focus is exactly how we took a client from $1M to $5M ARR in six months
if you're a B2B founder and your outbound is inconsistent, nonexistent, or running on hope, reply with "special" and I'll send you the exact cold email framework we used to do it
Everybody hating on the AP X Swatch collab probably doesn't own an AP
the majority of AP owners probably don't give a fuck
you can't compare an ice watch lookalike to an actual AP
comparing the Royal Pop to the Royal Oak is like comparing an A class to an S class