Interactions on a website should do one thing: guide attention.
Not show off. Not distract. Guide.
The best motion on a Webflow site is almost invisible. The user follows the flow without realizing why.
Here's how to check if an interaction is earning its place:
• Remove it. Does the page feel worse?
• If no: cut it.
• If yes: keep it.
Every animation should earn its spot.
The homepage hero section is the most worked-on, most wasted part of most websites.
Everyone obsesses over the image and the headline. Nobody checks if visitors know what to do next.
A converting hero does three things:
• States clearly what the business does and who it's for
• Removes the first objection a visitor will have
• Makes the next step obvious
Pretty comes after those three. Not before.
@BrettFromDJ Small agency principal here, product design focused. This year has been the worst first quarter for new business development in my 6.5 years of operations. I think it’s a combination of AI tooling, tech layoffs, and unstable US economy / trumps instability.