in a world where social media visibility is unfortunately required for deals and opportunities, it does feel like we need to drop or redefine “creator”. almost all new filmmakers, comedians, painters and more are essentially forced to “distribute” their art through social media.
online web traffic is so low and the ringer pods are successful enough that the writing is essentially marketing for the pods (plus substack is one of the only new-ish platforms where a significant number of people have demonstrated a willingness to engage with/pay for writing)
Now that launch videos are a fully saturated medium in terms of attention, you will see more and more companies shift back to long form magazine editorial to differentiate
In a statement, WSJ opinion editor Paul Gigot defends Druckenmiller's use of AI to write Monday's op ed, saying "AI is a fact of modern life," and "nobody can doubt that his op-ed is his genuine opinion."