Katie McDonnell

[Katie McDonnell @cmcdonnell1996]

@jrstrauss I saw online that a lot of white papers had graphs or other visuals, should we include this in ours as well? #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss Know your audience!! This lets you know which tone of voice to use, which platforms to use, etc. It can make a huge difference. #eloncom312

[Katie McDonnell @cmcdonnell1996]

@amcmahon05 @jrstrauss Repeating ideas is a huge issue of mine! The process definitely helps you avoid this problem. #eloncom312

[Katie McDonnell @cmcdonnell1996]

@LaurenMcKeever0 @jrstrauss So true - I could have avoided so many mistakes if I had done the four step writing process. #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss It helps me to take all of the jumbled thoughts in my head and organize them #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss Writing plays a huge role in strat comm. good writing allows brands to effectively engage with their consumers! #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss I really enjoyed learning all about brand personality! #eloncom312

[Katie McDonnell @cmcdonnell1996]

@Rachel_Brown_2 @jrstrauss I agree! The more errors there are, the less professional it will seem and it will be taken less seriously. #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss white papers should give sources when stating facts. this gives credibility to the paper. #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss Not only can you show that you know a lot about a certain topic, but you can also learn a lot while writing the paper! #eloncom312

[Katie McDonnell @cmcdonnell1996]

@LaurenMcKeever0 @jrstrauss So true, the time lost could've been spent focusing on other target audiences #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss One potential risk is targeting the wrong audience and overlooking a more important audience #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss Each audience has different wants&needs. For example, what works for business people may not work for college students! #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss gender, sexual orientation, socioeconomic status, or location could all be characteristics! #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss i just recently got into game of thrones! it's been difficult catching up on 7 seasons though #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss Is there any way to know if a reporter has good intentions and won't spin your story? #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss I was really surprised to hear that journalists get the majority of their info from google! #eloncom312

[Katie McDonnell @cmcdonnell1996]

@amcmahon05 @jrstrauss I agree, I heard that reporters keep lists of sources who frequently annoy them! #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss Promising them info and then not standing by your word. This is one of the fastest ways to ruin a relationship! #eloncom312

[Katie McDonnell @cmcdonnell1996]

@jrstrauss Reporters read hundreds of different stories, so it's important to make sure your writing stands out against the rest. #eloncom312