CMFG Marketing

A great team of creatives, planners & digital techies that create and deliver standout B2B marketing.
#B2Bmarketing #digital #creative #brand

[Marketing Week @MarketingWeekEd]

Marketers are often accused of going around on a conveyor belt, with CMO tenure falling to its lowest level in more than a decade earlier this year. But this year, the value of consistency has come to the fore.
https://t.co/foCCF9gB57

[Marketing Week @MarketingWeekEd]

Today, we are focusing on celebrating marketing effectiveness, and back in September Mark Ritson wrote that most marketers seek ads that deliver instant, one-off success, but the ideal campaign is an idea that runs indefinitely with the execution changing
https://t.co/r1fzDvzi3g

[Campaign @Campaignmag]

Ad execs share their holiday pitching horror stories https://t.co/aW9Hk4kj7i

[Marketing Week @MarketingWeekEd]

Guinness claims Brand of the Year prize
From becoming Britain’s most popular pint to its remarkable sales growth across Europe, Marketing Week’s Brand of the Year has had a year to remember.
https://t.co/k8Ey1Arcv7

[Marketing Week @MarketingWeekEd]

In his latest column, Jon Evans wrote, "One thing failure always creates is a void. Everyone is so busy disassociating themselves from any involvement in the project that no-one actually takes ownership of what happened."

Do you agree? https://t.co/84AnY85VsB

[Calitii @ItsCalitii]

Calitii practitioners deliver design and architecture that transforms your architecture and applications to work seamlessly across the organisation driving productivity, efficiency and growth!
#DevOps #AIOps #Enterprisearchitecture #ITSM #ITOM

[Rory Sutherland @rorysutherland]

This also applies to much technology adoption. It is a net waste of time, but you refine your aims in line with what the technology delivers.

Eg Spreadsheets quantify things, ergo quantifying everything *must* be valuable.

[Marketing Week @MarketingWeekEd]

Kraft Heinz: ‘If we don’t have consumers at the centre of everything, then we’ve lost’

The food giant’s chief growth officer, Diana Frost, says tech should be viewed as an enabler and marketers’ core focus must always be the customer.
https://t.co/ZmHHf3WH1c

[London Tech Week @LDNTechWeek]

Watch live as Leader of the Labour Party Kier Starmer joins us on stage at London Tech Week 2023! https://t.co/sGUKxBbt0E

[Campaign @Campaignmag]

📺 Campaign TV makes debut at 9.30am today with Martin Jones Q&A on how to win pitches – tune in via this article: https://t.co/QQHaF8WrNp

[Marketing Week @MarketingWeekEd]

Most CMOs lack confidence in their sales and marketing model, study finds

The majority of sales and marketing organisations have failed to adapt fast enough as the digital landscape evolves, the report by the CMO Council finds.

https://t.co/7zRDAZsEZQ

[Provek Ltd @ProvekLtd]

Are you a business leader interested in whether an Agile approach could transform your business?
Register for our webinar with Agile expert Adrian Pyne, which explains how Agile can be implemented properly to transform performance.
Link to register: https://t.co/JrVjW8hHJl

[CMFG Marketing @cmfgconsultant]

Still one of the most overlooked factors in B2B comms.
https://t.co/mP1eObwlpa
#Creative #B2B

[Campaign @Campaignmag]

Marmite finds out whether unborn babies are lovers or haters https://t.co/UAwwsk8t51

[CMFG Marketing @cmfgconsultant]

Marketoonist on podcasts https://t.co/FawNToXWhg

[Tussell @Tussell_UK]

Last year, the UK Government's top suppliers earned over £19bn in revenue.

Who were the winners & losers? Find out in our updated report:

[Marketing Week @MarketingWeekEd]

With the challenges of scale in mind, those marketers for whom a high level of control over product is important may wish to consider a bigger job at a smaller brand – at least, they might if they work in B2C marketing.

https://t.co/RReIEk1dKz

[Campaign: Brands @CampaignBrands]

Marketing isn't advertising https://t.co/E4hUYS7cG7

[CMFG Marketing @cmfgconsultant]

Absolutely hypnotic!

[Jeremy Vine | Here, on Tiktok, Insta & Facebook @theJeremyVine]

Monaco — a wall to keep the ocean at bay. Amazing

[Forbes @Forbes]

With Over 200 Cannes Lions, The Activision Blizzard CMO @fer_machado123 Shares His Point-of-View On What’s Changed, Changing, and Not. https://t.co/vqU4rlyoAU @SethMatlins