What questions have shaped the conversation at #CannesLions?
This week #BetterQuestions hosted by @EYnews has been collecting the questions which have been sparking new ideas at this year's festival.
Click here to the highlights: https://t.co/tu0xMJr0KQ
The CMO Growth Council @CMO_GC reveals the campaign to market marketing! The best jobs you've never heard of - yep, that's a job. @Cannes_Lions@ANAmarketers@AEFNYC
We built these business systems through the CMO Growth Council @CMO_GC last year, and in 2020, the Council moves from insight to action - Bob Liodice of @ANAmarketers. @Cannes_Lions
Only 9% of plastic bottles are ever recycled. The rest destroy our oceans.
For every RT in the next 24 hrs @DeloitteDigital will stop 1 plastic bottle from reaching our oceans 🌊
🔁 1 RT=1 bottle
Let’s unite behind #mylastplasticbottle and make a real impact.
#CannesLions
🗣️ "We need to close the intention to action gap.
70% of consumers say they care about sustainability, but only 30% are actually doing something"
Marc Pritchard, @ProcterGamble live at #CannesLions@ANAmarketers
1⃣) Consumer obsession - this has to be at the heart of all marketers.
2⃣) Audience focus - you need to know who your audience is and their behaviors.
3⃣) Brand building - you need to know your brands purpose
“Many times, marketers’ appetites are bigger than their budgets. It’s important that we don’t reinvent the wheel, but use what’s already out there and build on it - it creates better solutions and saves time and money.” @RajaRajamannar at the @CMO_GC discussion on Data & Tech.
It’s been an exciting and productive week at #CannesLions2019 Lions with the CMO Growth Council @CMO_GC ! We're posting photos from some of the great meetings we've had so far - check them out at the Masters Circle website! @Cannes_Lions@ANAmarketers https://t.co/3WpIF63bPV
One more week before the Global #CMO Growth Council Summit at @Cannes_Lions. This exclusive group of #marketing leaders will be moving the marketing industry forward in brave new ways. Get ready. https://t.co/KRsIR5bVbI @ANAmarketers@CMO_GC