CMO Growth Council

The CMO Growth Council supports the international community of CMOs with first-of-a-kind global leadership agenda.

@Cannes_Lions & @ANACMOMasters

[CMO Growth Council @CMO_GC]

What questions have shaped the conversation at #CannesLions?

This week #BetterQuestions hosted by @EYnews has been collecting the questions which have been sparking new ideas at this year's festival.

Click here to the highlights: https://t.co/tu0xMJr0KQ

[CMO Growth Council @CMO_GC]

"We need to translate the language of marketing for our CFO's", says @aliciahatch from @DeloitteDigital!

Check out this quote from the Brand Marketers Summit from #CannesLions

@ANAmarketers // @cannes_lions

[ANA Global CMO Growth Council @ANACMOMasters]

The CMO Growth Council @CMO_GC reveals the campaign to market marketing! The best jobs you've never heard of - yep, that's a job. @Cannes_Lions @ANAmarketers @AEFNYC

[ANA Global CMO Growth Council @ANACMOMasters]

.@marcpritchard1 of @ProcterGamble, @MarcelMarcondes of @AnheuserBusch, Bob Liodice of @ANAmarketers, and Elizabeth Rutledge of @AmericanExpress announce the creation of the Global Center for Brand Innovation at #CannesLions2019 . @CMO_GC @Cannes_Lions

[ANA Global CMO Growth Council @ANACMOMasters]

We built these business systems through the CMO Growth Council @CMO_GC last year, and in 2020, the Council moves from insight to action - Bob Liodice of @ANAmarketers. @Cannes_Lions

[Closca @closcadesign]

Only 9% of plastic bottles are ever recycled. The rest destroy our oceans.

For every RT in the next 24 hrs @DeloitteDigital will stop 1 plastic bottle from reaching our oceans 🌊

🔁 1 RT=1 bottle

Let’s unite behind #mylastplasticbottle and make a real impact.

#CannesLions

[ANA Global CMO Growth Council @ANACMOMasters]

.@marcpritchard1 of @ProcterGamble and Jane Wakely of @marspetcare announce the Global Alliance for Responsible Media, to eliminate hateful content. #CannesLions @ANAmarketers @CMO_GC

[CMO Growth Council @CMO_GC]

"We need to translate the language of marketing for our CFO's", says @aliciahatch from @DeloitteDigital!

Check out this quote from the Brand Marketers Summit from #CannesLions

@ANAmarketers // @cannes_lions

[CMO Growth Council @CMO_GC]

🗣️ "We need to close the intention to action gap.
70% of consumers say they care about sustainability, but only 30% are actually doing something"

Marc Pritchard, @ProcterGamble live at #CannesLions

@ANAmarketers

[CMO Growth Council @CMO_GC]

OUR BOLD GOAL in Society and Sustainability

🗣️ "To eliminate all bias in advertising by @Cannes_Lions 2020", Marc Pritchard, @ProcterGamble at #CannesLions

@ANAmarketers // #CannesLions2019

[CMO Growth Council @CMO_GC]

1⃣) Consumer obsession - this has to be at the heart of all marketers.
2⃣) Audience focus - you need to know who your audience is and their behaviors.
3⃣) Brand building - you need to know your brands purpose

[CMO Growth Council @CMO_GC]

These are the top three foundation skills of a marketer in 2019, according to @LEGO_Group's CMO Julia Goldin...

@ANAmarketers // @cannes_lions // #canneslions

[ANA Global CMO Growth Council @ANACMOMasters]

In a real-time world, marketing skills need to keep up. Talent is a critical priority. @aliciahatch from @DeloitteDigital and Julia Goldin from @LEGO_Group speak at the Brand Marketers Creative Summit at #CannesLions @CMO_GC @ANAmarketers @Cannes_Lions

[CMO Growth Council @CMO_GC]

"Talent is the heart of the industry", says @AliciaHatch from @DeloitteDigital... "The role of the CMO has changed. 73% of CMO's own P&L's. They are really driving growth."

@anamarketers // @cannes_lions // #CannesLions

[CMO Growth Council @CMO_GC]

Should Martech strategy be lead globally or locally? 

🗣 @RajaRajamannar from @Mastercard

@anamarketers // @Cannes_Lions // #CannesLions

[Mastercard News @MastercardNews]

“Many times, marketers’ appetites are bigger than their budgets. It’s important that we don’t reinvent the wheel, but use what’s already out there and build on it - it creates better solutions and saves time and money.” @RajaRajamannar at the @CMO_GC discussion on Data & Tech.

[ANA Global CMO Growth Council @ANACMOMasters]

It’s been an exciting and productive week at #CannesLions2019 Lions with the CMO Growth Council @CMO_GC ! We're posting photos from some of the great meetings we've had so far - check them out at the Masters Circle website! @Cannes_Lions @ANAmarketers https://t.co/3WpIF63bPV

[CMO Growth Council @CMO_GC]

We're live from #CannesLions tuned in to the CMO Growth Council's afternoon of content with @ANAmarketers

Coming up soon, we have Alicia Hatch from @deloittedigital and Julia Goldin from @LEGO_Group!

[ANA Global CMO Growth Council @ANACMOMasters]

One more week before the Global #CMO Growth Council Summit at @Cannes_Lions. This exclusive group of #marketing leaders will be moving the marketing industry forward in brave new ways. Get ready. https://t.co/KRsIR5bVbI @ANAmarketers @CMO_GC

[ANA Global CMO Growth Council @ANACMOMasters]

You are an inspiration! Thank you @SengYeeLau for helping turn this into a righteous movement! @Cannes_Lions @ANAmarketers @CMO_GC