CMO Essentials

CMO Essentials is an @AberdeenGroup publication focused on trends and best practices in marketing, sales, and customer service.

[CMO Essentials @CMOEssentials]

In today’s low-commitment economy, the customer isn't just always right --- they’re always at risk of leaving. https://t.co/npoBjrVqH4

[CMO Essentials @CMOEssentials]

This infographic shows how brands such as Netflix, Starbucks, Nike, Lowe’s, BMW, Campbell’s Soup, and many others are leveraging AI capabilities in their marketing. https://t.co/EWwZXtvzRx

[CMO Essentials @CMOEssentials]

Why aren’t more companies embracing machine learning? Perhaps the reason is as simple as a lack of understanding, or even fear of the unknown. https://t.co/7yTUZiTnPF

[CMO Essentials @CMOEssentials]

Last week, I traveled to Las Vegas to attend Interactions 2018. This post reveals several takeaways from discussions with company executives and customers at the event. https://t.co/AY31FxiprC

[CMO Essentials @CMOEssentials]

From 2007: The evolving role of the CMO https://t.co/BsGFg1ouqA
How much evolution has actually happened?

[CMO Essentials @CMOEssentials]

Do you know whether your customers prefer reward-based or discount-based promotions? We do! https://t.co/9NQagXr3W7 you know whether your customers prefer reward-based or discount-based promotions? We do! https://t.co/cEGIAqyIHz

[CMO Essentials @CMOEssentials]

2018 Small Business Trends Report | Infusionsoft https://t.co/GmkYi7vdGT

[CMO Essentials @CMOEssentials]

How to Analyze Your Competitors and Reverse-Engineer Their Sales Process https://t.co/dCHT4mOQt3

[CMO Essentials @CMOEssentials]

Aberdeen’s research shows that Best-in-Class companies are 50% more likely to be using an Omni-channel Order Management system when compared with All Others. https://t.co/n1D8tQQy6d

[CMO Essentials @CMOEssentials]

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can overwhelm creative professionals. https://t.co/pO3izpJal4

[CMO Essentials @CMOEssentials]

Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast] https://t.co/anf3MJdMOv

[CMO Essentials @CMOEssentials]

Companies are going to have to re-examine their marketing practices if they want to connect to their audience on Facebook. https://t.co/14FFZ5zeqT

[CMO Essentials @CMOEssentials]

Aberdeen surveyed CX leaders in companies across the globe to determine the technologies and processes they currently use to achieve Best-in-Class results. https://t.co/TuKw9JC8Z9

[CMO Essentials @CMOEssentials]

Avoid Failure in Your Customer Experience Strategy Planning for 2018 https://t.co/W3ER8tm0Hi

[CMO Essentials @CMOEssentials]

"In my own beloved profession of marketing, the primary application of technology is to find increasingly sophisticated ways to annoy people." https://t.co/jPLQ1LFCEt via @markwschaefer

[Econsultancy @Econsultancy]

Programmatic advertising trends in 2018: What do the experts predict? https://t.co/IXz8kwehtU

[CMO Essentials @CMOEssentials]

Is Brand Storytelling Dead? https://t.co/J1gQ8vyyq1

[Cision @Cision]

#CisionChat Icebreaker

GIF your face telling a client their high traffic post is terrible at converting prospects to customers.

[CMO Essentials @CMOEssentials]

What Do B2B Buyers Really Want from Vendors? - Aberdeen Essentials https://t.co/9DT33YPs9J

[CMO Essentials @CMOEssentials]

What Do B2B Buyers Really Want from Vendors? - Aberdeen Essentials https://t.co/yJviGG4ovK